Influencer marketing is getting bigger in 2022.
A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time.
Thankfully, finding and working with influencers is much easier than before. Today, there are now several influencer marketing tools out there to help speed up every step of the process.
In this article, we’ve compiled a list of the best influencer marketing tools to get you started.
- Influencer marketing tools for social listening
- Influencer marketing tools for identification
- Influencer marketing tools for outreach
- Influencer marketing tools for management
- Marketplace influencer marketing tools
- Influencer marketing agencies
What are influencer marketing tools?
An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche.
Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster. This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand.
Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.
Why is it important to use influencer marketing tools?
Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Here are some benefits of influencer marketing tools:
- Connect with the right influencers. Use AI search, filters and engagement analytics to find the best influencers for your brand.
- Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers.
- Make data-driven decisions. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns.
- Analyze the competition. Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies.
How to choose the best influencer marketing tool for your business
Picking the right influencer marketing tool for your business can be confusing, especially when you have so many options. Keep the following factors in mind when choosing one to invest in the right software:
- Ease of use. Marketers have too much on their plate to spend hours learning new software. An influencer marketing tool should make your job easier, not harder.
- Pricing. Choose an influencer marketing software that fits your budget while giving you the features you need. Most tools offer several pricing plans for this reason and you can always scale as you go.
- Features. Does the tool have all the features you need? How many filtering options does it offer to narrow down influencer search? Does it offer analytics and reporting?
Social listening is a great way to find potential influencers for your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors.
Here are our favorite influencer marketing tools for social listening:
1. Sprout Social
Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates.

Key features
- View visual data and insights on any topic
- Analyze consumer sentiment and brand health
- Track audience reactions to marketing campaigns
- Identify influencers and thought leaders by following or posts
- Engage with brand advocates by responding to comments
- Listening spike alerts to let you know when there is a shift in activity
2. Brandwatch
Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags.

Key features
- Access real-time analytics and reporting
- Monitor your brand across 100 million+ sources
- Analyze consumer sentiment and brand perception
- Get AI-powered opportunity and threat alerts
- Increase reach with multiple language support
Influencer marketing tools for identification
Identifying the right influencers for your brand is key to ensuring successful campaigns. Some tools offer filters and engagement analytics for millions of influencers, which makes the identification process easier.
Use the tools below to find new influencers:
3. CreatorIQ
CreatorIQ is an intelligent influencer marketing platform with a bunch of creator identification features. Brands can use its AI-powered system to find recommended influencer profiles, use filters to narrow down their search, compare profiles and analyze performance metrics.

Key features
- Build a private community of influencers
- View AI-powered creator comparisons and recommendations
- Use advanced search filters with image recognition
- Find potential influencers with existing customer data
4. Heepsy
Heepsy is an influencer marketing tool that helps you find influencers on TikTok, Instagram, YouTube and Twitch. The software lets you filter influencers and check profile analytics for every social network individually. You can also use the fraud detection feature to avoid fake influencers.

Key features
- Use advanced, platform-specific search filters
- Avoid fake followers with authenticity filters
- Create and export lists with selected influencers
- View promotional activity and cost estimates
Getting influencers to respond to your emails can be tough. There are thousands of brands competing for their attention, and your pitches need to stand out. Influencer outreach tools can help you automate this process and personalize your messages to increase response rate.
Here are the best influencer marketing tools for outreach:
5. Pitchbox
Pitchbox is a blogger outreach and link-building platform. Brands use it to find influencers, uncover contact details, and send automated pitches and follow-up emails. There’s also an analytics and reporting feature to help you make data-driven decisions.

Key features
- Find contact details for bloggers and influencers
- Rank identified contacts by OEP™ (Outreach Engagement Probability)
- Use smart templates with data and conditional logic
- Automatically follow up with email sequences
- Schedule email delivery for optimal days and times
6. NinjaOutreach
NinjaOutreach is a popular influencer outreach tool that lets you find email addresses, social profiles, and more in any location or niche. You can also schedule emails and follow-ups, keep track of conversations and manage influencer relationships through the platform.

Key features
- Find influencer contact info and social profiles
- Schedule outreach emails with up to 2 follow-ups
- Use editable influencer outreach templates
- Edit profile cards to fix any missing or inaccurate data
- Add notes, instructions and details for each lead
- Use Smart Tags or create your own lists to find contacts
- Track influencer relationships and email performance
Influencer marketing tools for management
Managing influencer relationships and campaigns can be a hassle, especially if you’re working with multiple creators on various platforms. Influencer marketing management software can help you assign briefs, stay on top of communication, track progress, analyze results and more.
Below are our favorite influencer marketing tools for management:
7. Influencity
Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. Brands can also use it to manage campaigns, set up workflows and forecast and measure results.

Key features
- Find local influencers by setting target market percentages
- Compare influencer fees and price histories
- Organize influencers into lists and share with your team
- Use predictive analytics to identify the best influencers
- Project management to create and share influencer assignments
- Analyze campaign progress with detailed insights and reporting
8. Upfluence
Upfluence is a one-stop influencer management solution that provides influencer identification, analysis, campaign management, product seeding, affiliate management, and various other services. You can also manage influencer payments from within the platform.

Key features
- Find influential customers and brand advocates
- Integrate with Gmail and Outlook to contact influencers
- Send and collaborate on campaign briefs and drafts
- Keep track of campaign progress and price negotiations
- Manage influencer payments in 135+ currencies
- Measure real-time performance and calculate ROI
Influencer marketplaces are ideal for brands looking to buy influencers or packaged services. It’s faster and more cost-efficient if you have a project in mind and you’re okay with giving creators more control.
Use these influencer marketplaces to buy creator services:
9. Collabstr
Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube. You can purchase pre-packaged services from influencers in various niches and locations. It’s a quick and easy way to create viral content for your brand.

- Find vetted influencers with packaged services
- Pay influencers directly through the platform
- Use instant chat to interact with influencers
- Generate influencer campaign briefs and contracts
10. Trend.io
Trend.io is an influencer marketplace that works a bit differently. Instead of buying pre-packaged services, you can create projects and have influencers apply. It’s ideal for brands that already have a project in mind and are just looking for talent to work with.

Key features
- Create free projects with specific goals
- Review and approve influencer applications
- Send products to creators and track shipments
- Use built-in messaging to chat with influencers
- Download approved content with complete licensing rights
Influencer marketing agencies
Influencer marketing agencies offer managed influencer marketing services. These companies typically have existing influencer relationships and access to industry-leading tools. And while they’re more expensive, they handle most of the work so you can focus on running your business.
Here are some of the best influencer marketing agencies for your business:
HireInfluence
HireInfluence is a full-service influencer marketing agency that helps with strategy, talent sourcing, content creation, execution and performance tracking. The agency also takes care of influencer payments, contracts and briefs.
HireInfluence specializes in a variety of industries, platforms and campaign types so you know your brand is in the right hands.

Key features
- Existing relationships with vetted influencers
- Support for on-site promotional events
- End-to-end content production services
- Product curation, packaging design and fulfillment
- Paid media management and facilitation
- Customized analytics and reporting based on client KPIs
NeoReach
NeoReach is an influencer marketing agency that also has its own software. You can either go for their managed services or purchase only the platform and API. The company offers full-service influencer marketing, from strategy to execution to reporting. NeoReach also offers a customizable enterprise platform for big brands that need more scalability.

Key features
- Self-service software and APIs for more control
- Established network of influencers
- Campaign strategy, execution, and reporting
- Contract and negotiation management
- Support for online and offline influencer activations
Use influencer marketing tools to make smart decisions and boost campaign results
Running an influencer marketing campaign takes a lot of work. Influencer marketing tools can help you focus your energy and resources where they matter. Find the right influencers faster, automate the outreach process, manage campaigns and payments, track progress and more.
If you’re looking for inspiration for your next influencer marketing campaign, check out our recent report on social media trends for 2022 and beyond.
FAQs
What tools do I need to be an influencer? ›
- Awario. Awario is a dedicated social listening tool that monitors the web for mentions of the target keyword or your brand. ...
- trendHERO. trendHERO is all-in-one influencer marketing tool for Instagram: ...
- SocialBlade. ...
- Klear. ...
- Traackr. ...
- Upfluence. ...
- AspireIQ. ...
- Heepsy.
...
Leading platforms for influencer marketing worldwide as of January 2020.
- #1: Authenticity.
- #2: Expert Content Creation.
- #3: Community Management.
- #4: Trust.
- #5: Passion.
- Nano influencers (1K – 10K followers) ...
- Micro-influencers (10K-100K followers) ...
- Macro influencers (100K – 1M followers) ...
- Mega influencer (1M+ followers) ...
- Choosing the best social media influencer for your brand with FYI.
An influencer marketing tool is not just about finding influencers, it is also about measuring several metrics that help you gauge your brand presence on social media. The metrics will help you understand whether your marketing strategy is doing any good for your brand.
What is the future of influence marketing? ›What are future trends in influencer marketing? Influencer marketing is becoming a big trend in 2022 and beyond. Key trends include a growing popularity of micro and nano influencers, brands looking for ongoing partnerships, different types of social media platforms, more performance-based deals, and more.
What social media is best for influencers? ›- Instagram Influencers Create: IGTV Videos. ...
- Facebook Influencers Create: Stories. ...
- YouTubers Create: Compelling long-form videos. ...
- TikTok influencers create: ...
- Influencers on Pinterest can create: ...
- LTK influencers create: ...
- Bloggers create blog content in the form of:
Intellifluence
Intellifluence is one of the top influencer marketplaces that connects influencers with brands.
...
4. TikTok
- TikTok's creator fund. ...
- Merch. ...
- Sponsored content.
The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they're prepared to talk about your brand often.
How do I become a powerful influencer? ›
- Affect The Masses. If you want to become an influencer, you'll need to be able to influence people at a large scale. ...
- Think Bigger. ...
- Create Opportunities. ...
- Follow The Trends. ...
- Apply What You're Learning. ...
- Follow Systems. ...
- Help Others More Than Yourself. ...
- Show Up Everyday.
Authenticity is by far the number one trait for influencers to have. If their posts about your products or services feel genuine, it's easier for their audience to trust the comments they make. Paige Arnof-Fenn of Mavens and Moguls says, “Authenticity is by far the top trait for an influencer's success.
What are 5 niches commonly used by influencers? ›- Fashion. By far one of the most popular niches, fashion encompasses everything from apparel and accessories, shoes and jewelry, to eyewear and luggage. ...
- Beauty. ...
- Travel. ...
- Lifestyle. ...
- Celebrities and Entertainment. ...
- Sports. ...
- Animals. ...
- Gaming.
- Lele Pons. 44M followers. ...
- nusr_et. 35.6M followers. ...
- Dan Bilzerian. 32.4M followers. ...
- Amanda Cerny. 24.8M followers. ...
- Zach King. 24.3M followers. ...
- Chiara Ferragni. 23.9M followers. ...
- pewdiepie. 21.7M followers. ...
- Cameron Dallas. 21.6M followers.
Influencer marketing is a strategy where businesses rely on an influential leader to recommend their product to their target audience. These leaders usually have a large social following or captivate a market segment.
How do influencers promote brands? ›Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Social media and blogs are home to the majority of influencers, although other creators like podcast hosts can fit the bill, too.
How do influencers get brand deals? ›Get Creative and Stay Persistent
For example, make videos where you test their products and rate them, reach out to them on social media, or approach them with examples of some of your previous work. You can also start using brand-related hashtags and tagging the brand's account under your posts and videos.
- 8 Tools to Find Social Media Influencers. ...
- HypeAuditor – Tool to Find Influencers on YouTube. ...
- Klear – Top Social Media Tool 2020. ...
- Upfluence – Best Tool to Identify Fake Followers. ...
- Heepsy – Best Social Media to Tool to Find Instagram Influencers. ...
- Group High – Best Tool to Find Influencers to Promote Content.
C2C marketing turns consumers into a marketing channel, allowing them to discover brands they love from people they trust (other consumers like them) instead of from the brands themselves or from influencers they don't relate to. Here's a deep dive into what C2C marketing is and how it's applied.
What's next after influencers? ›Micro influencers will be used more
As opposed to the use of celebrities, there will be shift of smaller influencers such as local bloggers in different industries.
What trends would you relate to as an influencer? ›
While executing storytelling, video content, and partnerships with nano influencers are the most common influencer marketing trends employed by successful brands, you can always test and try the ones that will help your brand reach greater heights.
What is the best influencer website? ›- Grin. Grin provides a wide range of influencer marketing tools that help with discovery and relationship management of collaborators. ...
- Upfluence. ...
- Klear. ...
- Neoreach. ...
- Traackr. ...
- TapInfluence. ...
- YouTube BrandConnect. ...
- Grapevine.
Affable.ai. Affable.ai is one of the influencer marketing platforms that helps startups and enterprise businesses connect with top influencers in their respective fields. It has a database of 6 million influencers across Instagram, YouTube, TikTok, Facebook, and Twitter.
What is the most popular influencer platform? ›Top influencer platforms brands use
Recent research shows that Instagram currently sits comfortably in first place on the list of the top influencer marketing platforms US brands use. As many as 72.5% of marketers use it for influencer marketing in 2022, a 4.6 percentage point annual increase.
IndaHash is a free app that allows influencers and content creators to start earning money by participating in product campaigns on their social media profiles. After logging in to the app, you can see a list of campaigns broken down by brands, campaigns that are only visible to you based on your profile.
What apps do Instagram influencers use? ›...
12 of the Best Instagram Management Apps:
- Iconosquare. Platform: iOS, Android, web. ...
- Snapseed. ...
- VSCO. ...
- Life Lapse. ...
- InShot. ...
- FilmoraGo. ...
- Layout from Instagram. ...
- Spark Post.
TikTok Is the Social Media Platform with the Most Opportunities, According to Business Owners. TikTok is the best social media platform for growing audience and revenue right now, according to an exclusive survey of 281 online business owners.
Which social media gives money? ›The Internet presents a world of opportunities. With a little commitment and hard work, you can earn good money online. Here are some ideas to get you started. Some might find it hard to believe, but you can actually earn money from social media sites like Facebook, Twitter, Instagram and Snapchat.
How much does 1k followers make on Instagram? ›Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month.
How can I become an influencer in 6 months? ›- Choose a Niche You're Passionate About. ...
- Create a Noteworthy Bio. ...
- Share Your Stories. ...
- Make Your Instafeed Appealing. ...
- Post Content Consistently. ...
- Choose the Right Hashtags. ...
- Get a Business Account. ...
- Leverage Instagram Stories.
What is another name for influencer? ›
Sometimes, influencers can also be called leaders, bellwethers, motivators, inspirers, trendsetters, fashionistas, or celebrities.
What makes an influencer unique? ›As we have established in this article, an influencer is someone who has: - the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience, - a following in a distinct niche, with whom they actively engage.
How can I start influencing? ›- Find your niche. ...
- Choose your social media platforms. ...
- Develop your content strategy. ...
- Build and maintain a website. ...
- Be consistent. ...
- Have an opinion. ...
- Engage with your audience. ...
- Grow your network.
- Take all of your photos from a distance.
- Keep your back facing the camera.
- Crop out your head from the photos (good for photos of outfits or jewelry)
- Hide your face with your hair, hand, a hat, an object or sunglasses.
Simply put, when it comes to a singular influencer marketing campaign, our agency looks for programs to run somewhere between two weeks and six weeks. The average being four, and there are a few reasons why we do this.
What niche is most profitable? ›- Make Money Online. Making money online is hands down, the most profitable niche. ...
- Finance. One of the hottest and evergreen niches in this list is undoubtedly the “finance niche”. ...
- Travel. ...
- Fitness. ...
- Personal Development. ...
- Relationships. ...
- Lifestyle. ...
- Real Estate.
...
Best Instagram niches for growing your profile in 2022
- Health & Fitness. ...
- Beauty. ...
- Fashion. ...
- Lifestyle. ...
- Business (making money online) ...
- Animals (pets) ...
- Food & Cooking. ...
- Traveling.
C – list – micro-influencers, who declared themselves to be of good quality and a very high level of communication with their audience. According to the best marketing research, cooperation with this category of bloggers results in the most effective feedback.
Who is the number 1 influencer in the world? ›First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber with 420.54 million follower count; Ariana Grande, 398.3 followers; Selena Gomez, 380.75 million followers; and Taylor Swift with 354.4 million followers.
What can I sell as an influencer? ›
...
- Hats and Bandanas. People love hats. ...
- Custom Mugs. ...
- Socks. ...
- Totes. ...
- Fanny Packs. ...
- Artbooks. ...
- Lyric Books. ...
- Notebooks.
Tom's of Maine
The company wanted to increase brand awareness among health-conscious buyers by encouraging people to try their products and talk about them on social media. Tom's focused on micro-influencers, who then encouraged their followers to publish their own posts.
- Identify Your Niche and Content Pillars.
- Master Short Form Video Content.
- Be Consistent.
- Write Meaningful Captions.
- Focus on Building Community.
- Learn About Your Audience.
- Optimize Your Bio and Profile.
- Use the touch screen to find your focus and exposure point at night to get the best image quality.
- Bring a mini tripod with you, try long exposure shots on your iPhone – you may want to experiment with some apps as well.
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1. Joby Gorillapod With QR Plate – Best Overall | Check Price |
2. Manfrotto Carbon Fiber Black – Highest Quality Materials | Check Price |
3. Sirui Handheld Tripod With Ball Head – Best For Travelers | Check Price |
- Fashion. By far one of the most popular niches, fashion encompasses everything from apparel and accessories, shoes and jewelry, to eyewear and luggage. ...
- Beauty. ...
- Travel. ...
- Lifestyle. ...
- Celebrities and Entertainment. ...
- Sports. ...
- Animals. ...
- Gaming.
The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they're prepared to talk about your brand often.
How do influencers attract brands? ›Thus, in order to create a successful brand for yourself, an influencer must create content regularly, share said content to attract new followers, and ensure their content is being viewed across multiple different markets.
How do influencers get clear photos? ›- Understand the rule of thirds. One of the basic principles of photography is to shoot pictures using a 3×3 grid. ...
- Avoid shots in harsh sunlight. ...
- Try the flat lay. ...
- Get closer. ...
- Take selfies from a higher angle. ...
- Use a timer. ...
- Blur your background.
Ring lights have been referred to as 'glamour' or 'beauty lights' for this very reason. It makes the subject appear with an almost artificial perfection, perfect for influencers and beauty bloggers alike.
How do influencers photos look so good? ›
Having a range of diverse and flattering poses is a definite 'must' for any influencer, and it comes from hours of practicing poses in front of the camera. Don't be shy or hesitant to move - There are many poses that one can use, but the most important thing is to be yourself.
What do influencers use to hold their phones? ›Phone tripod and remote control
Every social media influencer needs a sturdy phone tripod and remote control to help them capture the perfect Instagram photo. With a tripod, influencers can easily position their phone in just the right spot without awkwardly propping it up against something else.
- Best Lightweight Tripods for Vlogging: Joby GorillaPod 3K Pro Kit Tripod.
- Best Solid Built Tripod for Vlogging: Manfrotto 190 Carbon Fibre 4 Section Tripod.
- Best Monopod for Vlogging: Sirui Carbon Fiber Photo/Video Monopod.
- Joby GripTight One GP Stand & Mount. ...
- Ravelli APTL3 53-inch tripod. ...
- Joby GripTight Pro TelePod. ...
- Manfrotto Pixi Mini tripod with universal phone clamp. ...
- Joby GorillaPod Mobile Vlogging kit. ...
- Fugetek 51″ Professional Selfie Stick & Tripod. ...
- Xenvo SquidGrip tripod. ...
- Shoulderpod S2.