Marketing has evolved with the help of digital technologies. And has become an entirely new field known as digital marketing.
Being a new field, there aren’t many specializations or degree courses available in this domain. Hence people rely primarily on online courses and marketing certifications.
Why?
Well, first the convenience of studying online and secondly, it’s not prudent to go for a degree course for a field which is constantly evolving.
Makes sense.
Moreover, there are too many marketing tools to learn and more keep on adding to the list now and then. All this knowledge is hard to get from a single source.
The solution? Online courses and certifications.
Today, only 58% of marketers believe they are successful in achieving their marketing objectives. This shows that there is a whole group of marketers who are underskilled.
In this blog we share the best marketing certifications that you can take online.
But before that, let’s look at why it is important to take these certifications.
Benefits of Online Marketing Certifications
Learn New Skills
This is one of the most significant benefits of online marketing certifications. When you complete certification, you need to learn all the topics from a course. And when you do this correctly, you are expanding your skills by learning new things in every topic.
Validate Skills
To get a job, you need skills, but you also need proof of your skills. When you complete digital marketing certifications from the best providers, you create proof for your learnings and skills.
As the number of specializations and degrees in marketing are few, you need a prestigious certificate to back your skills.
Stand out from the crowd
Getting the first job requires some distinction. You need to stand out from the crowd to get that job. You can achieve this when you have certificates in digital marketing. It increases your chances of getting hired.
So how does one know about which online certifications to choose from the myriad of options available online?
Fret not.
We have listed out a few essential certifications to help you in your marketing journey.
Let’s take a look at each.
13 Best Digital Marketing Certifications You Should Have
1. Google Ads Certification
Google Ads has reevaluated the entire marketing game. At the point when Google presented ads, it supplanted a past adaptation that wasn’t exceptionally effective. Google took every one of the learnings from that venture and made the Google Ads stage.
Google took advantage of this field by giving Google Ads Certification. The google ads certification gives amazing and inside-out information about Google AdWords.
It is focused on people who need to dominate in pitching ads to clients over advanced mediums. Google AdWords certification is valid for one year from the date of clearing through the test.
Cost: Free
Why go for this?
- As it is backed by Google, the certification is quite valuable.
- You get to learn about Google ads, which are used in almost all marketing campaigns.
- You’ll get plenty of learning resources on the internet to enhance your understanding of the topics.
There are learning materials included on Google’s website to help you clear the exam.
How to get started?
It’s easy to get started. On Google’s Skillshop site, go to the Google Ads Certification page and register. You’ll notice several sub-certifications when you go there and finish the registration. It doesn’t matter where you decide to start from.
For the certification test, you must complete the certification courses, which include high-quality learning resources.
2. Google Analytics Certification
If you want to measure the success of a marketing campaign, you’ll need to acquire analytical skills and techniques. And if you’re interested in learning how to analyze marketing activities, the Google Analytics certification is for you!
With this, students may demonstrate their knowledge of Google Analytics and their ability to use it.
Cost: Free
Why go for this?
- You get to learn Google Analytics, which is a leading analytics platform for marketers.
- You get certification as well as course materials all under one roof.
- There is a huge demand for Google Analytics certified marketers, so you can get a job easily.
How to get started?
It’s not tough to get started with the Google Analytics Certification course. As a result, even a novice may see and grasp how to use the analytics platform after taking the course.
3. HubSpot Content Marketing Certification
HubSpot is a major player in the marketing industry. Content marketing certification is one of HubSpot’s most well-known offerings. There are 12 topics covered in the content marketing certification that are essential to promoting content in this growing sector.
Cost: Free
Why go for this?
- Certification and learning from an industry-leading marketing company.
- Well-structured course content with plenty of real-world examples to help you understand the topics better.
- Beginner-friendly, you can start this course with no prior knowledge of content marketing and get your certification.
How to get started?
Amateurs can benefit greatly from HubSpot’s Content Marketing Certification. The explanations are basic and easy to understand. On the HubSpot Institute’s website, you may enroll in the content marketing certification course and test your knowledge.
You’ll need to complete an evaluation when you’ve completed all of the course material. You’ll receive your HubSpot certification once you’ve passed the test.
4. HubSpot Inbound Marketing Certification
If you want to understand everything about inbound marketing, this is the course for you. Throughout this course, you’ll learn all you need to know to conduct successful inbound marketing initiatives.
Topics covered include lead generation, acquiring new clients, and attracting new customers to your business via digital media.
Cost: Free
Why go for this?
- You’ll learn new and practical ways to generate more traffic to your website.
- A short course-backed certification, so you don’t have to wander around for course materials. You can do it easily on a weekend.
How to get started?
Because this is a 5-hour course given by HubSpot Institute, you must have a HubSpot login to this course. Different instructors teach this course and they all do a good job covering their respective topics. This way, you don’t become fatigued throughout the certification process.
5. HubSpot Email Marketing Certification
Marketers have used email marketing for many years. In all cases, there is no other marketing approach that is as effective as this one. If you’re starting out as a marketer, you shouldn’t miss this.
Having a certification in email marketing puts you ahead of the competition in the marketing industry.
Cost: Free
Why go for this?
- This certification sets you up for real-world implementations of email marketing.
- Another course-backed certification from a recognized company, hence certification holds high value.
How to get started?
To begin with, you just need the correct attitude, a student’s mindset. This beginner-friendly email marketing certification from HubSpot institute course will take care of the rest. The course will help you understand how to create an email marketing campaign and execute it successfully by establishing more email connections.
6. Content Marketing Institute Certificate
Content marketing is a marketing strategy that is highly regarded. Even though it is a difficult skill to master, it can be mastered. Obtaining a credential from the Content Marketing Institute can help you to find your way in the marketing universe.
Cost: $995
Why go for this?
- Offered by one of the most prominent content marketing institutes.
- Begins from the very basics and goes upto the advanced levels.
How to get started?
The course curriculum is regularly updated to ensure that students receive the best marketing certifications. Other marketing courses for learning content marketing seem too beginner-oriented in comparison to this one.
It begins with the rudiments of preparation, such as identifying a target audience, and concludes by equipping students with conversation tools, and analytical skills.
7. Facebook Blueprint Certification
Facebook advertising has become a must for businesses. With the correct implementation strategy, it may provide remarkable results and revenue for a company. A Facebook Blueprint certification is required to achieve this efficiently and successfully.
Cost: $150
Why go for this?
- Offered by Facebook, this holds immense value in social media marketing.
- Bundled with other certifications, so that you learn and acquire certificates along the way.
- Plenty of learning materials to support the certification preparation.
How to get started?
To become a marketing expert, you must complete each of the eight certifications included in this package. The Facebook associate marketing partner certification is a great way to get advanced marketing certification.
It stands apart from other advanced marketing certificates available in the market.
Facebook’s blueprint offers free online preparatory courses that might help you prepare for these certifications.
8. YouTube certification
It’s no secret that video is the most effective marketing vertical in the modern day. And, YouTube is a fantastic resource that cannot be overlooked. It’s the world’s largest video-sharing platform. It is necessary to develop skills necessary to execute a Youtube marketing campaign.
Cost: Free
Why go for this?
- Video marketing is the current trend, and being certified will open up opportunities for you.
- This certification tests your skills in depth, hence after acquiring this you’ll be a valuable resource house in marketing.
How to get started?
In some ways, the YouTube certification is different. To begin the certification procedure, you’ll need to meet the qualification requirements. The requirements need you to be a Google or YouTube certified marketing partner.
Interesting read: 6 Amazing Tips to Develop Video Marketing Strategy for Your Brand
9. GetResponse Digital Marketing Certificate
If you’re looking for a digital marketing certification that covers a variety of topics, this is the best option for you. To achieve this certification, students must first complete the GetResponse digital marketing fundamentals course.
Cost: $199
Why go for this?
- If you are looking to get dual certifications, this is right for you. This certificate provides you with digital marketing and inbound sales certification.
- Better value for money, as you get two certifications at the price of one.
- Sub-sections are well-structured and introduce you to every marketing concept in detail.
How to get started?
This certification consists of four sub-certifications and four courses that must be completed. Courses include email marketing, content marketing, search engine optimization (SEO), and marketing automation.
10. AMA Digital Marketing Certification
The American Marketing Association (AMA) digital marketing certification is the way to go if you want to get your marketing talents evaluated by the finest.
It is a unique credential given by the world’s most prestigious marketing experts’ organization, the Association of Marketing Experts.
Cost: $249
Why go for this?
- Provided by the best group of marketers.
- Structured learning material, and it takes 30 hours to master the topics.
- New strategies are introduced every now and then, hence the curriculum stays aligned with the trends.
How to get started?
Examine the course materials and pass the examination to earn this digital marketing certification. SEO, content marketing, and online media marketing are all discussed.
It takes 30 hours of study to become a certified professional.
11. SEMrush Certification
SEMrush is a leading digital marketing tools provider and well-known with digital advertisers. Nearly 7 million advertisers have utilized its products to make a strong marketing technique.
The certification from SEMrush expects to furnish the students with the information on SEO tools developed by SEMrush and other fundamental SEO subjects.
In case you are searching for a short however data-rich SEO course, you should attempt this one.
Cost: Free
Why go for this?
- First of all, the certificate is free, so you should definitely do it.
- You learn to use a leading marketing tool named SEMrush, which is crucial to run marketing campaigns.
How to get started?
You’ll have to take on the SEO toolkit course on SEMrush’s institute page. The course covers all that a novice requires to comprehend SEO.
12. Twitter Marketing Certification
Twitter has become an important marketing channel for businesses. It has about 75% of B2B marketers that makes it among the best channels to showcase your business.
Twitter has two unique certification contributions. One is the marketing administration certification, and the other one is the Executive initiative course.
Both these courses are compact, yet they clarify their thought processes well.
Cost: Free
Why go for this?
- Free of cost and comes with a small course.
- Get insights about Twitter marketing.
How to get started?
To get these certificates in digital marketing, you need to try out these seminars on the Twitter flight school site, their high-level learning stage. It has byte-sized recordings and other learning materials that assist you with finishing the certification.
13. SE Ranking Academy Certificate
SE Ranking is an all-in-one SEO and digital marketing platform with a wide range of analysis tools such as accurate keyword rank tracking, SEO/PPC competitive research, in-depth website audit, backlink check, and many others. SE Ranking launched its first free marketing school, where the team put all the knowledge they have gathered over the eight years studying the behavior of search engines.
SEO Basics is the first course SE Ranking Academy offers. There are 8 modules with 41 lessons covered in the SEO Basics Certification essential to understand the basics of search engine optimization and acknowledge SEO techniques to promote personal business.
Cost: Free
Why go for this?
- Certification and learning from an industry-leading SEO company.
- Well-structured course led by Jason Barnard lecturer, an experienced digital marketing consultant.
- It is beginner-friendly. Entrepreneurs and marketers can start this course without prior knowledge of SEO and digital marketing and get the certification.
How to get started?
Anyone who wants to grow as a digital marketing and SEO professional can benefit significantly from SE Ranking’s SEO Basics Certification. The course is introductory and easy to follow with fun achievements, badges, and module quizzes that help move forward to finish it. You will need to complete an evaluation when you’ve completed all of the course material. You’ll receive your SE Ranking certification once you’ve passed the test.
Keep updated on the SE Ranking Academy website to join the next Content SEO course soon! Everyone could also suggest the SEO topic for the next course.
Conclusion
The digital market is full of certifications, but you should only opt for the ones that hold a high reputation. Having certificates in digital marketing will prepare you with the right skills. Also, it will increase your chances of getting a job.
So don’t wait, follow these resources and start learning now. A new chapter of your professional life is waiting to begin with these certifications.
With the right skills up your sleeve, you can master digital and social marketing with ease. Remember to use the best tools for your social marketing needs to take your social strategy to the next level.
FAQs
Which Google certification is best for marketing? ›
Google Digital Marketing Certification (Free)
This is considered by many experts as one of the best digital marketing courses. It's a free course that includes 26 modules created by Google trainers. Upon completion of the lessons, you can take an exam and earn a digital marketing certificate.
- CareerFoundry Digital Marketing Short Course.
- Coursera Digital Marketing Specialization.
- EdX Fundamentals of Digital Marketing.
- Google Fundamentals of Digital Marketing.
- Quickstarter by Constant Contact.
- Meta Blueprint Facebook Digital Marketing Associate Certification.
Are marketing certifications worth it? Yes, a marketing certification proves that you are an expert in your chosen field. A marketing certificate can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.
Is it worth getting a marketing certificate? ›These days, I'd say there's a place for marketing certifications on your resume, especially if you're just getting started. But it's not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge. SEO - unlock massive amounts of SEO traffic.
Do marketing certifications matter on a resume? ›Marketing certifications are often supplementary to a formal education in marketing. By adding one or more certifications to your resume, you demonstrate to a potential employer that you are committed to continuing to grow your skills and develop professionally.
Can I get a job with Google digital marketing certificate? ›This is your path to a career in digital marketing. In this program, you'll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.
Are Google certifications worth it? ›Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.
Can you get hired with a Google certificate? ›Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.
What Google certification pays the most? ›Google Certified Professional Cloud Architect tops the list of highest-paying certifications. In the IT job market, one of the best ways for job seekers to stand out from the rest of the crowd is to have a certification under their belt. It's also a great way to earn a high-paying salary.
What is the easiest Google certificate to get? ›Our winner for the best overall Google certification course is the Google Project Management: Professional Certificate offered by Coursera. It wins our top spot because within six months a learner with no degree and no experience can obtain the skills necessary to get an entry-level job in the project management field.
Which digital marketing is best for beginners? ›
- Get on-the-job experience. Once you've decided on an initial focus area, put yourself out there. ...
- Learn as much as you can. ...
- 2) Search Engine Marketing (SEM): ...
- 3) Email Marketing: ...
- 6) Content Marketing. ...
- 7) Social Media Marketing.
- HubSpot Academy.
- Copyblogger.
- Coursera.
- Udemy.
- WordStream.
- edX.
- LinkedIn Learning (formerly Lynda.com)
- Alison.
Can You Learn Digital Marketing On Your Own? Yes, you can learn the basics of digital marketing on your own, but because the digital marketing landscape never stops evolving, self-guided learning may not be the best route.
How much does the Google marketing certificate cost? ›The Google Digital Marketing & E-commerce Certificate costs $39 per month by subscription on Coursera.
What can you do with a Certificate in marketing? ›Graduates with a certificate in marketing can pursue careers in almost any field, as most businesses rely on marketing to sell their products. Possible occupations include positions in advertising, marketing, marketing research and analytics, and management.
What is the AMA certification? ›Based on extensive AMA management research and analysis, this new credential certifies that managers have the knowledge and skills across competencies of professional effectiveness, relationship management, business acumen and analytical intelligence that directly impact the organization's bottom line.
How much can I make with a digital marketing certificate? ›Here is the overview of digital marketers salary per job title: Junior digital marketer salary with no experience – $40k per year. Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year. Digital marketing manager salary (10+ years of professional experience) – $97K per year.
What is the salary of a digital marketer? ›How much do digital marketers earn? The average digital marketing salary ranges from ₹3,00,000 to ₹12,00,000 per annum.
Is digital marketing difficult? ›Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.
Is there a CFA for marketing? ›There's no equivalent of a medical board, CFA qualification, or the bar exam for marketing.
Can you get a certificate for marketing? ›
Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital marketing specialists use certifications as a way to demonstrate their commitment to keeping their skills current.
Do marketing certifications matter on a resume? ›Marketing certifications are often supplementary to a formal education in marketing. By adding one or more certifications to your resume, you demonstrate to a potential employer that you are committed to continuing to grow your skills and develop professionally.
What can you do with a Certificate in marketing? ›Graduates with a certificate in marketing can pursue careers in almost any field, as most businesses rely on marketing to sell their products. Possible occupations include positions in advertising, marketing, marketing research and analytics, and management.
Who earns more CFA or MBA? ›Therefore, in the beginning, the salary of an MBA is greater than CFA. On the other hand, CFA is a very specialized field. There are not many options after CFA. They are the people who know how to make money out of money.
What is CFA Level 1 Expected salary? ›In general, the average starting salary of a CFA is INR 6 to 8 lpa. With enough experience in wealth management and portfolio management, you may also become a Hedge Fund Manager which may help you earn a salary of INR 15 lpa.
What is CFA salary? ›Salary: ₹383k - ₹3m. 16.4% Salary: ₹298k - ₹3m. This data is based on 458 survey responses. Learn more about the gender pay gap.
Are Google certificates worth it? ›Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.
Can I get a job with Google digital marketing certificate? ›This is your path to a career in digital marketing. In this program, you'll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.
How much can I make with a digital marketing certificate? ›Here is the overview of digital marketers salary per job title: Junior digital marketer salary with no experience – $40k per year. Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year. Digital marketing manager salary (10+ years of professional experience) – $97K per year.
Is HubSpot certification valid? ›...
Applies to:
| Certification | Validity period |
|---|---|
| Inbound Marketing | 25 months |
| HubSpot Marketing Software | 13 months |
| HubSpot Contextual Marketing | 13 months |
| Content Marketing | 25 months |
Is digital marketing worth learning? ›
Easy to Start a Career
You don't need to get another degree or go to college to start a career in this field. Entering the sector is quite easy. Plus, the digital marketing community is amicable and full of amazing people. So, if you ever have a question, you can ask around or look it up online, you'll find an answer.
HubSpot certifications are internationally acknowledged, which means when you earn one your stock goes up. Their certifications are anticipated to help you develop your career and business, regardless of which part of the world you live in.
Can I get job with digital marketing certificate? ›Therefore, a certificate can be a great gateway to the marketing profession, offering some key skills that you can advance with entry level digital marketing jobs. It is clear that this is a profession that is not going anywhere anytime soon.
What does a digital marketing certificate do? ›Developing a specific skill
Most digital marketing certification courses build a specific skill set, such as PPC, SEO, content marketing, web analytics, or social media marketing. Each of these skill sets map to job roles that are in high demand.
ABOUT THIS QUALIFICATION
The UJ Diploma in Marketing prepares students for a career in the field of Marketing. This qualification offers both theoretical and vocational training, and students are exposed to important theoretical marketing principles and equipped with practical marketing skills.