10 best tools to automate your social media marketing (2023)


(Updated May 2021)

Social media marketing often involves a lot of repetitive daily tasks that consume a lot of your valuable time. Thankfully, there are lots of great social media marketing automation tools that can help you cut down on the time spent and even help you get better results for your marketing campaigns. In this blog post, I’m going to share the 10 best tools to help you automate social media posts – and save time and get more results for your business!

Here are the best tools to automate social media posts, in no particular order:

  • Agorapulse
  • ContentCal
  • NapoleonCat
  • PostPlanner
  • Buffer
  • SocialOomph
  • SocialFlow
  • Zapier
  • SocialPilot
  • Dlvr.it

11 best tools automate social media posts

1. Agorapulse

10 best tools to automate your social media marketing (1)

If you’re looking for a tool that has social media automation features but also has the other tools needed for social media management, Agorapulse is a great option.

It’s a social media management tool at heart, but it has some very nifty automation features. For example, if you set up monitoring searches, you can also set rules so that Agorapulse automatically tags, flags, assign or deletes any matching queries. You can also do this for any mentions you get in your social inbox, so as to make your job easier when you have lots of mentions to go through every day.

In terms of publishing, you can easily schedule content and organise it in an editorial calendar and it also has an evergreen feature, where you select the times you want your updates to go out, add the content to the queue, and the tool will automatically re-publish them on a regular basis. Plus, you can schedule updates in bulk to save even more time.

Agorapulse also automatically qualifies your followers, so that you can easily identify any brand ambassadors or influencers in your list.

Top 10 tools to automate your #socialmedia marketing @agorapulse via @lilachbullockClick To Tweet

(Video) 9 AI Social Media Marketing Tools 2022 | Content Creation, Automation, Competitor Analysis & More

2. ContentCal

ContentCal is a powerful social media calendar and planning and scheduling tool. It’s perfect for agencies or brands who want to effectively plan their social media with an easy-to-use tool and schedule their updates, all with one dashboard.

You can add multiple team members to your calendar and create clear workflows, with everyone having specific user permissions (so only certain people can actually decide which content to automate).

The calendar is highly intuitive and easy to organize; add any ideas you might have (and drag and drop them anywhere on the calendar), add images and videos (there’s automatic video and image compression too), and organise and tag your updates.

You can, of course, schedule all of these updates and if there are any posts that you want to publish a number of times, they’ve also added a “repeat” feature to help you save time.

It’s also worth noting that ContentCal has a few other time-saving features for social media marketing, such as saved hashtags and a built-in emoji picker. Oh, and in-depth analytics: find out which posts work best so you can then schedule them to be re-published numerous times.

Top 10 tools to automate your #socialmedia marketing @contentcal_io via @lilachbullockClick To Tweet

3. NapoleonCat

NapoleonCat is your number one choice if you want to publish content across many social media profiles and platforms. Having the ability to upload images and create a caption just once and then only adjust your content to each platform will save you hours every week.

10 best tools to automate your social media marketing (4)

The scheduling tool from NapoleonCat works for Facebook, Instagram, LinkedIn, Twitter, and Google My Business. You can tailor your content to each platform by adding platform-specific elements such as location tags or external links. What’s more, all your posts are organized into a color-coded, cross-platform content calendar that will help you assess where you’re at with your strategy at a glance.

NapoleonCat offers social media automation for other aspects of your social media activity as well. You can automatically reply to your comments and messages using the Auto-moderation feature. It will help you deal with huge volumes of repetitive questions, but also you can use the feature to automatically delete spam from your comments section. Bonus! It also works on Facebook and Instagram ads!

(Video) Best AUTOMATED Social Media Marketing Tool EVER!!!

But there’s more – with NapoleonCat’s reporting tool, you can stay on top of your social media progress by scheduling automated weekly and monthly reports that get sent via email. You can design custom reports showing key metrics for any Facebook or Instagram page, not only yours but also your competitors’. In this way, you’ll get an overview of the whole industry, check the standard, and then set the standard.


IFTTT have numerous collections of so-called ‘applets’, all designed to make your life easier and in some cases, more fun. Since we’re talking about social media automation though, I’ll focus on those here.

There are 15 applets for social media that help you automate all kinds of tasks. For example, you can set it up so you save and share your Instagram photos across your other social media channels, automatically post tweets containing a certain hashtag to Facebook, share your new WordPress blog posts to your Facebook Page, sync your Instagram photos to a Pinterest board and much more.

What I love about IFTTT is that it’s not only a very useful tool (quick tip: check their tools for business owners as well), but it’s also quite fun to use. Discover more interesting IFTTT recipes in my blog post here.

Top 10 tools to automate your #socialmedia marketing @IFTTT via @lilachbullockClick To Tweet

5. Post Planner

Years ago, Post Planner used to be a Facebook tool with few features. Now though, it’s grown and evolved into a powerful social media tool, including great social media automation features.

You can use it to discover awesome content as well as to create content streams with your own content that the tool will automatically share for you. They have an algorithm that finds the best posting times, as well as automatically re-publishes your most popular content so you can make the most out of it.

What’s great is that Post Planner will automatically share the best content from your niche as well, so you can become a top content curator.

Top 10 tools to automate your #socialmedia marketing @PostPlanner via @lilachbullockClick To Tweet

6. Buffer

(Video) 9 Best Tools For Social Media Marketing in 2023

Buffer helps you publish more and better content to your social profiles, automatically. You can add all of your content to their queue and then Buffer will automatically publish it at the best possible times, for maximum impact. It works with most major social networks, including Facebook, Twitter, Pinterest and LinkedIn, and you can also use their other tool, Pablo, to create beautiful images to include in your scheduled social media updates.

Top 10 tools to automate your #socialmedia marketing @buffer via @lilachbullockClick To Tweet

7. SocialOomph

SocialOomph has multiple automation features to help make your life easier. You can schedule blog posts, as well as set it up so your latest blog posts are automatically published. They also provide follow back and auto-DM features for Twitter users, so called “mimic follow” where you can follow the same people as other users and you can create automated social updates from RSS feeds.

That’s not all they have, though – but it would probably take forever to go through their multitude of features.

Top 10 tools to automate your #socialmedia marketing @socialoomph via @lilachbullockClick To Tweet

8. Social Flow

Social Flow helps you get more out of your social media publishing in a similar way to Buffer or PostPlanner, for example. All you do is add all of your content in a queue, set up any rules you want to set and Social Flow will make sure your content gets published at the best possible times so that you reach more people on Facebook, Twitter, Google+ and LinkedIn.

They also have a good social media advertising platform that I would recommend checking out if you’re using social media ads to promote your business.

Top 10 tools to automate your #socialmedia marketing @socialflow via @lilachbullockClick To Tweet

9. Zapier

With Zapier, you can connect your different apps easily and use that to create automated workflows. It works similarly to email marketing automation – you select a trigger, then an action based on that trigger.

(Video) Missinglettr - Automate your Social Media Marketing | Social Media Automation Tool

Zapier works with over 750 different apps, including popular social networks, Google apps, and much more.

Top 10 tools to automate your #socialmedia marketing @zapier via @lilachbullockClick To Tweet

10. SocialPilot

SocialPilot is a social media scheduling tool that allows you to connect up to 200 different social profiles from one account. Not to worry if you have hundreds of updates, as you can use bulk scheduling to upload them all in one go.

They also provide content suggestions for you to share, and there is a social media scheduling calendar where you can view all of your scheduled social media campaigns in one place. There’s also a mobile app to use for when you’re on the go and it works with multiple networks, including Twitter, Facebook, Pinterest, LinkedIn, Google+ and Instagram, among others.

Top 10 tools to automate your #socialmedia marketing @socialpilot_co via @lilachbullockClick To Tweet

11. Dlvr.it

Dlvr.it has multiple useful social media automation features. You can auto-post your content to the top social networks by using RSS feeds and you can also create a queue and have dlvr.it automatically post your content at the best possible times.

Dlvr.it also provide a useful content curation tool; you can search for and categorize your favourite content sources so that you then automatically share awesome content that your audiences will love.

There are also some fine-tuning features for automation, for example you can choose to share based on author, tags or keywords.

Top 10 tools to automate your #socialmedia marketing @dlvrit via @lilachbullockClick To Tweet


Social media marketing is much easier to deal with when you have a good tool to help you. Are you using social media automation? What are your favourite tools to automate your social media posts? Let me know your thoughts in the comments section and please share if you enjoyed the post:)

(Video) Social Media Tools to Automate Your Posts (And They're Free!)



What is automation tool for social media? ›

Social media automation is the process of optimizing social interactions using automated tools. This can include scheduling social posts ahead of time or republishing popular articles. Automating social media publication, engagement and management reduces the hours spent on maintaining and growing brand accounts.

Which is the best marketing automation tool? ›

The 7 Best Marketing Automation Tools & Platforms in 2023
  1. Marketo. Marketo is perhaps the best known marketing automation tool, and for good reason. ...
  2. Eloqua. You can think of Eloqua as the Ferrari of marketing automation. ...
  3. Customer.io. ...
  4. Constant Contact. ...
  5. HubSpot. ...
  6. ExactTarget/Pardot. ...
  7. Userfox.

What are the big 4 of social media tools? ›

You also need to promote that content, and the big four social media channels, with users numbering in the billions, comprise the world's largest audience.
  • Twitter. Monthly users: ~320 million. ...
  • Facebook. Monthly users: ~2.5 billion. ...
  • LinkedIn. Monthly users: ~260 million. ...
  • Instagram. Monthly users: ~1 billion.
Jan 20, 2020

Which automation tool is in demand 2022? ›

10 Best Automation Testing Tools for 2022
  • Selenium. Selenium is a well-known open-source web automated testing solution leveraged by QA testers everywhere. ...
  • Telerik Test Studio. ...
  • Katalon Studio. ...
  • LambdaTest. ...
  • Kobiton. ...
  • TestArchitect. ...
  • Cucumber. ...
  • Appium.

Which is the most popular automation tool? ›

Postman is one of the most widely-used automation testing tools for API. It allows users to write different kinds of tests, from functional, and integration to regression tests, and execute them automatically in CI/CD pipelines via the command line.

Which automation tool is in demand 2023? ›

Selenium - Web-based automation

Selenium is an open-source web automation tool that's most widely used for automation across multiple OS - Windows, Mac, and Linux and browsers - Firefox, Chrome, IE, as well as Headless Browsers. Selenium test scripts work well together with the following programming languages.

Which is the easiest automation tool to learn? ›

  • Selenium. Selenium. Selenium is the household name when it comes to test automation. ...
  • Katalon Studio. Katalon Studio. ...
  • TestComplete. TestComplete. ...
  • SoapUI. SoapUI. ...
  • IBM Rational Functional Tester (RFT) IBM Rational Functional Tester (RFT) ...
  • Tricentis Tosca. Tricentis. ...
  • Ranorex. Ranorex Studio. ...
  • Postman. Postman.

How can I automate social media for free? ›

10 Free Social Media Scheduling Tools
  1. Hootsuite. Hootsuite is the most popular tool for managing social media platforms. ...
  2. NapoleonCat. ...
  3. Later. ...
  4. Crowdfire. ...
  5. SocialOomph. ...
  6. Tailwindapp. ...
  7. Zoho Social. ...
  8. Combin.
Aug 25, 2022

What is the fastest growing social media platform? ›

What social media platform will see the most growth in 2022? All channels have witnessed growth, but unexpectedly, TikTok will be the social media platform with the fastest rate of growth in 2022. 40% of the 3,000 participants say they'll be using TikTok as part of their social media strategy in 2022.

What are the 3 E's of social media? ›

The Three E's of Social Media: Educate, Entertain, and Engage.

What are the 5 Pillars of social media marketing? ›

The Five Core Pillars of Social Media Marketing
  • Strategy. Before you dive right in and publish something on social media, let's take a step back and look at the bigger picture. ...
  • Planning and Publishing. ...
  • Listening and Engagement. ...
  • Analytics and Reporting. ...
  • Advertising.

What are the 7 functional building blocks of social media? ›

The seven functional blocks of social media. Kietzmann, Hermkens, McCarthy, and Silvestre (2011) developed a honeycomb framework that identifies seven functional building blocks of SM: identity, conversations, sharing, presence, relationships, reputation and groups.

What is the simplest automation? ›

The simplest form of automation is setting up workflows and support automation. Workflows are crucial in business because they help automate tasks, processes, and approvals. They can also be used to manage and monitor projects.

What 10 jobs are most likely to be automated? ›

Today we will be talking about which jobs are likely to be fully automated in the near future.
  • Customer Service. You've likely already been greeted with an AI on certain websites you've visited. ...
  • Data Entry. ...
  • Market Research Analytics. ...
  • Courier Services. ...
  • Proofreading. ...
  • Manufacturing.
Feb 18, 2022

What is trending in automation? ›

Overall, three major trends stick out: An increase in overall data and data diversity will drive organizations toward new compute and storage technologies. The pace of automation is accelerating, with more organizations creating fully automated value chains.

What are the ten strategies for automation? ›

  • 10 Strategies for Automation and Production Systems.
  • Specialization of operations. ...
  • Combined operations.
  • Simultaneous operations. ...
  • Integration of operations. ...
  • Increased flexibility. ...
  • Improved material handling and storage. ...
  • On-line inspection.
Jul 5, 2014

Which processes are best automated? ›

Now let us take a look at some workflows which every company will need to automate irrespective of their industry.
  • Sales/CRM Process. Every small or medium business defines a process for acquiring leads. ...
  • Ticketing Process. ...
  • Task Assignments. ...
  • Leave Approvals. ...
  • Expense Approvals.
Feb 16, 2022

What are the 2 types of automation? ›

Three types of automation in production can be distinguished: (1) fixed automation, (2) programmable automation, and (3) flexible automation.

What is an example of marketing automation? ›

Survey & feedback emails

Sending out surveys to gain feedback on products, services, and updates is another excellent marketing automation example. These are typically sent out after triggers, such as purchases, or program, site, or product updates.

What is automation in digital marketing? ›

Marketing automation software replaces manual and repetitive tasks and saves time. The software can take on the tactical work, allowing marketers to allocate more resources to strategy, content, and creative problem-solving. Marketing automation makes campaigns more effective.

What is a good automation tool? ›

Telerik Test Studio is one of the best automation tools that provide a comprehensive test automation solution. It provides you a platform to test desktop, web, and mobile applications. It provides cross-browser support and has a record & playback tool that is well-suited for GUI, performance, load, and API testing.

Which automation is in demand? ›


Selenium is a much-in-demand tool that offers an array of different capabilities for test automation. The Selenium IDE offers an Integrated Development Environment for running simple and reliable end-to-end tests.

What is the most common use of marketing automation? ›

Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. By automating these tasks, teams can work better together, provide more personalized, relevant content to prospects and customers, and save time.

Which industry is most automated? ›

10 automated industries
  1. Automotive. The automotive industry may use automation to assist in the construction of vehicles. ...
  2. Construction. Construction is a field in which people aim to design and build structures like buildings, bridges and roads. ...
  3. Delivery. ...
  4. Electronics. ...
  5. Food service. ...
  6. Health care. ...
  7. Laundromats. ...
  8. Pharmaceuticals.
Mar 3, 2022

What is the future of marketing automation? ›

The future looks bright for marketing automation as more companies plan to integrate automation into their marketing strategies to streamline projects. AI-assisted platforms, chatbots, omnichannel marketing, mobile-first approach, and personalized content will be prominent in the next years.

Which technology is most in demand by 2030? ›

Artificial intelligence (AI), cloud computing, and virtual and augmented reality (VR and AR) are among the key technologies that will underpin the delivery of education in 2030.

What is the best marketing tool in 2022? ›

16 Best Digital Marketing Tools in 2022
  • SEMrush.
  • Deskera CRM.
  • Google Analytics.
  • Google AdWords.
  • Canva.
  • Sotrender.
  • ProofHub.
  • Mail Chimp.

What is a 360 marketing tools? ›

A 360 marketing strategy is a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels. This type of strategy generally combines both traditional marketing and digital marketing channels as it infuses within the entire customer journey.

What are five tools in a marketing toolbox? ›

To be successful at marketing it's important to have the right tools in place to support your efforts.
5 Marketing Tools You Should be Using
  • The Right Social Media Channels. ...
  • Social Media Management Tool. ...
  • Email Marketing Tool. ...
  • CRM. ...
  • Website Analytics Tool.
May 12, 2016

Which is the best social media automation tool you will suggest and why? ›

Buffer is one of the popular social media marketing automation tools that offer users scheduling functionality. This tool comes in handy for LinkedIn, Twitter, Instagram, and Facebook users. Customers on the pro package can enjoy the Pinterest feature, too.

Which tool is good for automation? ›

2. Selenium. One of the best QA automation tools, Selenium is an open-source web automation tool that is highly popular at the moment. This tool can be used to write sophisticated automation scripts with the help of the robust Selenium WebDriver.


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