Baltimore Commercial Photography
Baltimore brand photography
We are Baltimore commercial photographers who specialize in small business. Let’s face it: big business knows how to brand. They have libraries of brand photos ready to go: able to be rolled out for social media, web press releases, media campaigns, Tweet storms, TikTok videos, content marketing. Whatever they need. At their fingertips. They have freelance photographers that create brand imaging, they have in-house photographers that capture more photos, graphic design teams, web teams, social networking teams, even branding executives. All working in unison to promote their big national vision. Better known as a brand.
Kind of intimidating, isn’t it? We know how big business brands itself, because for 20 years — at least in the event space — we’ve worked with those companies to help create their messaging. Their branding. And we continue to do so. We’ve helped create social media campaigns, build buzz for television series, capture the imagination for sporting events, promote travel destinations: all through our national experiential photo marketing services.
We’ve worked to create corporate headshots for some of the biggest names in photography. Yes, in photography. For example, Adobe — that Adobe — the company that invented Photoshop — hires us at events to capture headshots for their team. (Honestly, it’s just a little intimidating). Even Twitter — the company Twitter– has hired us to produce headshots at events for their leadership teams. They hire us because we come into an event, set up our portable headshot photo booth, and capture great images faster than any traditional photo studio. We’ve worked with HBO to promote Game of Thrones and Westworld. (No, not The Wire.) We’ve worked with NBC to promote the new Will and Grace. Telemundo and World Cup. Even C-Span and Book TV.
Right before the pandemic hit, we moved our operations to Baltimore. Now, it makes sense to expand our local Baltimore commercial photography services to meet the needs of small business right here in Charm City. We can help develop a library of images — just like the big guys have — for your business. Photos for websites, social media campaigns, content marketing, press releases, advertisements — whatever your need, we’ve got you covered. You’ll work directly with lead photographer Mike Gatty to create Baltimore commercial photography images that explode your local marketing. He’s creative and geeky. He’s also super easy to work with and not intimidating. Tell him what your thinking. Then hold tight because quiet time is over.
Baltimore Commercial Photographers. A commercial photography shoot for a local attorney. On Monday, the attorney’s business manager contacted us to capture photos for his web site. The manager provided a “shot list” furnished by the team creating the site. We scheduled the shoot in the attorney’s conference room for Thursday. By Friday we’d sent a gallery of images that fulfilled the requests of the web design team, and added additional images for future use — including this green screen image of the attorney working. The image suggests an approachable lawyer who is dedicated and hard working. The courtroom is intentionally vague and could be anywhere in the country.
“It was an incredible photo session with Mike in Baltimore. He captured exactly what we needed for our new website…caught the perfect poses and moods. Mike is as professional as you get…the best equipment, the fastest service and most importantly, the highest quality of results. Mike brings out everyone’s personality at their very best. A+++ can’t recommend him enough!” — Barbara Barbler, Baltimore.
Whether you’re an artist or an author, we can capture photos of you to begin building your brand. We’ve photographed national bands and musicians for years in the corporate event structure, and proudly bring that expertise to Baltimore. When local author Shelley Brown needed some candid photos of her speaking for her promotional use, we helped her create images to send to publicists.
Baltimore Photos for Websites
Baltimore commercial photographers that deliver photos for your website that fulfill your creative vision. Creating a brand is tough because it’s personal. Especially when you are a small business — that brand might be your corporate image, but it might also reflect you, personally. How do you want to be perceived by your customers? Tough? Approachable? Traditional and strong? Cutting edge and nimble?
Sending the right message means having a website that supports that brand, a social media campaign that mirrors those themes, content marketing that defines your role as the leading expert in your field. It all starts with the website: and the first thing you do is hire a web designer. Who sends you the image requirements. You look at them. Read them. It’s like Greek geek speak. You read them again. Star them in your inbox. There they remain to be deciphered on another day. Baltimore photos for websites takes creativity and technical skill. It takes artistry to bring your brand to life; and the knowledge to know how to create that imaging. Mike’s 20 years of experience in the event space pays off for these photos. He comes to you, sets up, captures photos for your website, works around all the obstacles on location photography brings — and churns out great images. For these web photos, he can capture traditional images right in your space — or Baltimore commercial photography greenscreen photos that add flexibility to your messaging. Best of all, he’ll work with your web designer to get them the images they need, in the specs that they need, without you having to worry about it. He speaks geek.
While we’re Baltimore commercial photographers, we also are pretty great at web marketing. After all, the first iteration of the US Event Photos Website was in 2005. So we get it.
Baltimore Corporate Headshots
Baltimore corporate headshots. Our convention headshot photobooth is the bomb with national companies. We’ve set up at events and corporate meetings to provide headshots for companies like General Mills, Twitter, Adobe, and Autodesk. We’ve been hired to provide headshots for national content media producers. Now, we bring our corporate headshot photography expertise to Baltimore.
Building a library of photos to brand your business starts with a great Baltimore corporate headshot. What does your headshot say about you? Does it scream your personality? Does it show who you are as a professional? Is it fun and quirky? Or traditional and solid? What are you trying to achieve with your headshot? Do you even want a traditional headshot? What about a candid instead? Hmmmm… possibilities.
We’ve asked these questions at events for years. In fact, we pioneered a concept called “instant intimacy”: a style of taking headshots that is becoming the norm among national and Baltimore headshot photographers. As headshots change and evolve, as styles of Baltimore corporate messaging morph, having a series of headshots in your image library is imperative. You may not use the same Baltimore headshot for your business card as for Facebook; it might be different on the brading for your podcast than on your LinkedIN profile. Having a great relationship with your photographer and feeling comfortable in front of the camera is key. The best headshots are relaxed. Outgoing. Extroverted. Gregarious. Helping you get into the groove to portray your spirit to the camera is what we do. What Mike does. What his partner, Matthew does. And, together, we can help you build a great headshot library that shows all your complex sides.
Baltimore Headshot Photography Right In Your Office
Whether you need five members of your team photographed, or 5,000 — we are Baltimore headshot photographers. We’ll come right to your office, set up our portable headshot photo studio in a common space, and get to work. You and your team will receive polished, sophisticated headshots within moments of capture. Join national brands like Autodesk, Twitter and Adobe in utilizing a unique headshot photo service. The best part? National photographers Mike Gatty and Matthew Frey make Baltimore their home. That means getting your Baltimore headshots done quickly and creatively is easier than ever.
Our own Patterson Park Podcast was born during the pandemic. We decided it was imperative to keep fresh content on our web pages — but with large events shut down, our normal sources of content vanished. So we created an East Baltimore podcast, featuring local artists, entrepreneurs and activists. The podcast exploded our social media and kept people interested in our company. In fact, it was so successful, that host and lead photographer Mike Gatty is keeping it as part of our corporate brand even as live events return. In addition, we’ve created special LGBTQIA+ content to celebrate pride month — something part of our business brand and personality. In addition to the podcast itself, we created a Paterson Park Podcast Facebook Group Page, where we — and the community we’re developing — can talk directly to an audience of superfans. An audience we are building, creating. You can build an audience, too. We can help. It takes time. And content. Content is king.
Photos and Videos for Baltimore Commercial Photography Branding
Baltimore content marketing
Baltimore commercial photographers for content marketing. Wait, what? You just got comfortable with taking a new headshot. You are thinking having a library of photos to promote your brand isn’t a bad idea. Every morning you wake up and look at Facebook and think, “what do I post today?” Then multiply that feeling across social media: what do I tweet now? What do I put on Instagram this afternoon? What do I have for YouTube? What is TikTok and why do I think it’s goofy?
Here’s the thing. To truly get the most out of social media, you should consider content marketing. Content marketing is the culmination of social media. On the most basic level, Baltimore content marketing develops your social media accounts to give you an audience to speak with, again and again. It creates super fans for you and your brand. People who don’t just follow you, but look forward to what you and your business have to say. When you break past typical social media posts and move into the informational, that’s when you’re tapping content marketing. It’s a constant creative force. People are hungry for information. And the business that delivers relevant information into the consumer’s daily life thrives.
Think about it this way. If you’re a car mechanic, why not create a series of videos (some might call that a Vlog by the way) on diagnosing common car difficulties? Things like, “Oh, snap! The check engine light is on and I hear a TAT TAT TAT TAT TAT! What do I do?” Creating that content will help you develop an audience of local people who see you as the expert. And, the expert’s business stays busy. It’s not out of reach to create a podcast and become the new Click & Clack of YouTube. Why did we listen to Car Talk for years? For one thing, they delivered great information. For another, they were funny. Delivering great information is the key. In geek speak that’s called content. Content is king.
We can help you produce social media content — content marketing. We can help you create basic videos for your business — videos you can use and promote on all kinds of social channels. We can even help you create a podcast / vlog. And the power of being content king? Well, suddenly everything from SEO to your social channels take care of themselves. Besides, it’s a lot of fun. Who doesn’t want to be Click and Clack? We can show you how to get started, and then — when you’re comfortable — just be there for support. You can even use our in-house studio. It’s not fancy, but it’s turnkey. Plus, we make great coffee.
Baltimore Convention Photography
Baltimore Green Screen Photo Booths
Washington, DC Convention Photographers
FAQs
How many photos should an event photographer take? ›
A reasonable offer might be about 50 to 75 images for an hour-long event.
Who is the commercial photographer? ›A commercial photographer is someone who shoots images that help their clients sell their products or services. They may work alone or as part of a team. If working alone, they are often tasked with coming up with concepts that help bring their clients' vision to life.
What falls under commercial photography? ›Commercial photography is a genre that encompasses any photos used for a business or publication. “It's photography that helps sell things,” says photographer Andrew Bennett.
How do commercial photographers make money? ›Stock photography
Many photographers sell their images as stock photos through online platforms such as Shutterstock, Getty Images, and iStock. These platforms offer photographers the opportunity to upload their images and earn money each time the images are licensed for use.
Rule of 500 (or 300)
When taking an untracked photo of the night sky using a camera on a tripod, this rule tells you how long you can expose before the stars begin to trail. You take the number 500 and divide by the focal length of your lens. For example, if you have a 20-mm wide angle lens, then 500 / 20 = 25.
There is a term called Pareto's Principle, or the 80/20 rule, which refers to situations where 80% of the effects come from 20% of the causes. This is a very important idea to understand when growing your photography business. 80% of your overall sales could come from 20% of your clients or products.
How much do top commercial photographers make? ›| Annual Salary | Monthly Pay | |
|---|---|---|
| Top Earners | $238,442 | $19,870 |
| 75th Percentile | $81,276 | $6,773 |
| Average | $77,740 | $6,478 |
| 25th Percentile | $32,804 | $2,733 |
While corporate photography makes your company more human and approachable, commercial photography makes your products or services appear more appealing. Commercial photography aids in the effectiveness of advertising and promotion.
What is the difference between commercial photography and portrait photography? ›When most people think of photographing people, portrait photography comes to mind. But portraiture is not a commercial genre. The main difference between these two is that portrait photography is for private use. Commercial photography is for commercial use and requires certain licenses which we will mention later.
What does commercial photography look like? ›Commercial photography involves photographing a particular product, or someone supplying or receiving a particular service, in a way that showcases that product or service's best features and entices the viewer to want to buy.
How do you take good commercial pictures? ›
- Use a smartphone camera with 12 megapixels or more.
- Shoot from a tripod to reduce camera shake.
- Use natural light from a window.
- Bounce light using a foam board to soften shadows.
- Use a sweep or close-up shots to highlight product features.
- Shoot a variety of angles and image sizes.
- Mastery of Photography Equipment. ...
- A Good Sense of Composition. ...
- The Ability to See and Understand Light. ...
- Imagination / Creativity. ...
- Marketing. ...
- The Ability to Get Along With People. ...
- Self-Motivation. ...
- Dependability.
Yes, you can make $100,000 per year as a photographer.
While possible, it is unlikely to earn over $100k as a photographer because even higher-paid positions do not typically earn more than $61,000 per year. The average annual salary for a photographer is $36,237.
- Freelance Photographer.
- Wedding Photographer.
- Fashion Photographer.
- White House Photographer.
- Fine Art Photographer.
- Film Set Photographer.
- Medical Photographer.
- Product Photographer.
Social media. Because photography is visual, leveraging image-based social media platforms like Instagram is a great way to market your business. Not to mention, many potential clients are likely scrolling through social media to find a photographer that meets their personal aesthetic.
What is the 3 3 3 rule in photography? ›The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open. While there are other forms of composition, the rule of thirds generally leads to compelling and well-composed shots.
What is the 9 box rule in photography? ›The rule suggests that the frame be divided into 9 equal parts established by two imaginary, equidistant lines both horizontally and vertically. As opposed to centering subjects in the frame, the rule proposes placing a subject or subjects along the imaginary lines or their intersections.
What is the 3 4 rule in photography? ›To understand and use the rule of thirds, simply break up an image into thirds both horizontally and vertically, as seen here. The four intersection points of these lines, and the four lines themselves, are where subjects, or strong compositional lines of a photograph, can be placed to create a strong, balanced image.
What is the f11 rule in photography? ›The “loony f11” rule then states your shutter speed should roughly be 1/ISO at f11. So, in this case at ISO 200 and f11, my first attempt shutter speed is 1/200th of a second. From here, I can move my shutter speed up or down for proper exposure, or change aperture or ISO if I'd rather.
What is the 45 degree rule in photography? ›45 degrees is among the most common placements, and it means that the light is placed at a 45-degree angle from your subject. At 45 degrees, you're most closely emulating what is referred to as Rembrandt Lighting, which produces a natural and generally flattering light on your subject.
What is the golden rule of photography? ›
What is the Golden Ratio in Photography? The golden ratio is a ratio of approximately 1.618 to 1. Artists have used this ratio for centuries to create works of art from paintings to architecture.
Is there money in commercial photography? ›Commercial photographer salaries typically range between $23,000 and $59,000 a year. The average hourly rate for commercial photographers is $17.8 per hour.
How many commercial photographers are self-employed? ›About 50,620 photographers work in the United States, about 64 percent of whom are self-employed.
What percent of commercial photographers are self-employed? ›Employers. About 50,620 photographers work in the United States, roughly 64 percent of whom are self-employed.
What is a freelance commercial photographer? ›A freelance photographer is a self-employed artist who conducts professional photo shoots for clients. They manage their own photography businesses, where they build a clientele and promote their work to attract new clients. Some freelance photographers may specialize in specific areas of photography, such as: Weddings.
What are the benefits of being a commercial photographer? ›- Enhances your business image.
- Increases brand awareness.
- Improves customer confidence.
- Stand out from the crowd.
- Adds a personal touch.
- Cost effective.
One of the major differences between a commercial photo and an advertising photo is the intent. Commercial photography's intent is to capture the essence of a product in the best way possible. In contrast, the intent of advertising photography is to persuade or convince the viewer to want that product in his home.
What is a commercial photography contract? ›What is a commercial photography contract? A commercial photography contract is a legally binding agreement signed between a photographer and a client. It sets clear expectations between both parties and avoids misunderstandings.
What is commercial vs consumer photography? ›A Consumer Photographer usually photographs families, couples, children and individuals for consumer use like sharing with other family members. A Commercial Photographer often photographs people in a business setting for business use.
What are the two main goals of commercial photography? ›The two main goals of commercial photography are to showcase and promote a product, service, or brand and to create images that will attract and engage customers or clients.
What elements are included in commercial photography? ›
- Camera. The first and most significant element of photography is the camera. ...
- License. ...
- Getting to Know Photography. ...
- Proper Light. ...
- Modern Style. ...
- Correct Angle. ...
- Modern Style. ...
- The Main Goal.
Commercial photography is an essential for every business, no matter how big or small, because it has the power to create a brand identity that will make your business more easily identifiable to potential clients. People don't usually buy products or hire services they don't know or that they don't find appealing.
How long does a commercial photo shoot take? ›A photoshoot can last for a few hours or a whole day depending on the type of photos the photographer is taking. In general, expect to spend at least a couple of hours at a photography studio . Remember, too, that this time includes style consultations , outfit changes, hair styling and make-up application.
How much does a photo cost commercial use? ›The cost of selling image rights depends on your level of work, resources, photography experience, marketing, and terms of use. Generally, you can get anywhere between $20 to $50 per image. However, you can ask for more if you want a complete copyright buyout.
Can you use celebrity photos for commercial use? ›If a company or individual is found to be using a celebrity's image without their permission, they could face civil penalties. It is, therefore, important to obtain the permission of the celebrity before using their image for commercial purposes.
What are the duties of a commercial photographer? ›Commercial Photographers capture images for business use or for individual clients. The items they photograph include buildings, materials, products, employees, and landscapes, which are featured in a variety of business materials like books, reports, advertisements, and commercial media products.
Is photography a skill or a talent? ›It doesn't require any special skills - all you have to do is take a couple of pictures and choose the right filter. And yet taking pictures with the smartphone and being a professional photographer are completely different things. Like any other skill, being good at photography requires a lot of time and effort.
What are 3 skills needed to be a photographer? ›- a creative mind.
- knowledge of photography techniques.
- the ability to use a wide range of cameras and lenses.
- to keep up to date with changing technology.
- the ability to work to deadlines.
- an eye for detail, shape, colour and form.
- good communication skills.
Portrait Photography
Likely the most popular freelance photography type is portrait photography!
- Start Dropshipping with Shopify. Have you ever heard about dropshipping? ...
- Offer Freelance Writing Services. ...
- Start a Bookkeeping Business. ...
- Open a Custom Pins Shop Online. ...
- Start Affiliate Marketing with Clickbank. ...
- Start a Blog. ...
- Sell T-Shirts through Tee Spring. ...
- Start a Web Development Business.
Is it hard to make a living as a photographer? ›
Full-time photographers can typically make anywhere between $30,000 and $75,000 per year, and some make even more than that. Many photographers prefer to transition into photography part-time so they can get an idea of if it will be financially sustainable as a career.
Is there still a demand for photographers? ›Employment of photographers is projected to grow 9 percent from 2021 to 2031, faster than the average for all occupations. About 12,700 openings for photographers are projected each year, on average, over the decade.
What do most professional photographers shoot with? ›DSLR cameras are the go-to cameras for most professional photographers today because they produce professional-level photographs and feature adjustable settings. Arguably the best thing about DSLR cameras is the customizable settings. DSLR cameras can come with a full-frame sensor or crop sensor.
Is photography a good side hustle? ›If you're passionate about photography and are willing to put in the time and effort, starting a photography side hustle could be a great way to make some extra money. You never know, it could even turn into a full-time business.
How do I market myself as a commercial photographer? ›- Show off large images in your galleries.
- Show a picture of yourself.
- Keep the design simple and clean.
- No background music.
- Make it easy for your visitors to get in touch with you.
- Display your “starting at” prices.
The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open. While there are other forms of composition, the rule of thirds generally leads to compelling and well-composed shots.
What is the rule of 100 in photography? ›For instance, if you set your camera at an aperture of f/16 and ISO 100, your shutter speed should be 1/100 s. This is one of the easiest photography rules to remember. And it is a great starting point because you will no doubt want to change your exposure settings based on the reflected light available.
How many photos can a photographer take in an hour? ›In a 30-minute photography session, you could get around 20 photos to choose between, whereas from a 1-hour shoot, you should expect 40-50 pictures to look through.
How many photos should a wedding photographer give their client? ›Get the Images the Client(s) Want!
While knowing that you should plan on delivering somewhere between 400 and 800 photos from a typical wedding day is helpful, this number only tells you so much. Most customers really care about having a wide variety of photos, so they make sure to cover ALL of their wedding days.
The guideline proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.
What is the golden triangle in photography? ›
We use Golden Triangle compositions to identify main subjects in food photography by using imaginary diagonal lines across the frame. The Golden Triangle consists of a diagonal line that goes from one corner to the opposite corner and two lines from the other two corners that meet that line at a 90-degree angle.
What is the rule of 11 in photography? ›The basic rule is: "For astronomical photos of the Moon's surface, set aperture to f/11 and shutter speed to the [reciprocal of the] ISO film speed [or ISO setting]."
What do most photographers charge per hour? ›A good answer might be $100-300 per hour or $75-350 per image for professional photographers in the United States. But photography pricing is a bit more complicated than that. First of all, it depends on what kind of photography you're talking about.
What is the 3 1 rule in photography? ›The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open. While there are other forms of composition, the rule of thirds generally leads to compelling and well-composed shots.
How many photos should I give my client? ›For portrait sessions, I find that clients expect more images the more they pay for the session. Therefore, if it's an expensive session they'll likely expect 70-100 images whereas if it's a shorter session they might expect 20-40.
Is $4000 a lot for a wedding photographer? ›The cost of a wedding photographer can vary greatly depending on several factors, such as the photographer's experience and location. But, on average, you can expect to pay anywhere from $2,500 to $4,000 for wedding photography.
Do photographers give you all the photos? ›It is common for photographers to provide a selection of edited photographs from the event or session, rather than all of the photographs that were taken.
What do clients look for in a photographer? ›Again, a customer wants to know what they are paying for. While some people love B&W, others clients prefer color, vintage, ethereal, hazy, etc. The photographer's portfolio should reflect the style that will be delivered to the client so that there aren't any surprises.