Best hiring social media post examples - Reworking (2024)

A Comprehensive Guide to the Best Social Media Hiring Post Examples

As the world of recruitment changes, so do the channels for recruitment. Today, social media platforms can be used to find prospective employees and post jobs more efficiently. Surprisingly, a huge 75% of employees found a job through social media.

Why Keep up-to-date with Social Media Hiring Practices?

Social media is a buzzword that is consistently trending in the business world. It is not just for personal use anymore; it has become an essential part of many businesses marketing strategies. The question becomes, how do you know if you're up-to-date with social media hiring practices?

In this article, we will discuss:

  • How social media has changed hiring practices
  • What are the benefits of social recruiting?
  • What traits to look for in your next social media manager for recruiting?
  • Tips for best hiring social media post examples

1. How social media has changed hiring practices

Social media has changed the way we do things in many ways, and hiring is not an exception.

Employers can use social media as a way of evaluating candidates by their online profiles. This is to easily see if they have the skills that are necessary for the position or not.

Additionally, candidates can now use social media to showcase their skills, which enables them to get hired more easily than before.

Candidates can even use social media to check out a prospective employer.

The result is that hiring managers are increasingly relying on social media for recruiting purposes. This is a shift from traditional practices and it has created new challenges for both job seekers and employers alike.

2. What are the benefits of social recruiting?

Social media recruiting is a new and innovative way to find candidates. It provides an opportunity for recruiters to see the candidate’s personality type. Rather than just looking at their resume. Social media also allows recruiters to be more personal with candidates and really get to know them as people. A list of these benefits includes:

Improved connections

Social media recruitment has been gaining traction over time. It allows employers to have more personal interactions with potential employees. Which can lead to more open conversations.

Reach passive job seekers

Passive job seekers are typically people who are already employed but in an unhappy work environment. They’re not actively looking for opportunities, but they would consider one if the opportunity presents itself.

Social recruiting is a process where companies can use social media platforms to reach passive job seekers. It is a cost-effective way for companies to find candidates.

The benefits of social recruiting are that it’s fast, easy, and cost-effective. Up to 80% of employers said that social recruiting helped them find passive candidates.

Easy candidate searching

Social recruiting also allows companies to target specific groups of people. This is possible because these networks have an extensive database of people and access to their social media profiles. This feature provides a way to connect with the most relevant candidates for a given job opening.

Reduce time and cost per hire

Social recruiting allows companies to find qualified candidates through social media platforms, which saves time and resources.

It’s easier to hire candidates on social media than on other channels, enabling you to fill positions faster.

For example, it is cheaper to advertise on social media than using job boards. Social media brings in much higher quality candidates and speeds up the hiring process too. Job seekers rank social media professional networks higher in usefulness than job boards, job ads, recruiting agencies and recruiting events.

Hire high-quality candidates

Due to the ability to reach passive and active candidates, social media helps to find high-quality candidates.

Paid social press ads will get you the best people. They help recruiters find just the right people to fit their company culture.

A targeted approach to recruitment enables recruiters to engage with the right people who are more likely to apply. They understand and match the company culture, so you'll get better quality applicants.

Showcase your employer branding

Great candidates will review an employer's brand before applying for a role. They will check the company website, news stories and even social media profiles! This can be an effective way for candidates to evaluate the company branding and decide if it's right for them.

Disadvantages of social recruiting

The disadvantages of social recruiting are that potential candidates may not be aware of the company or application.

There is a lack of data on the candidate that may cause issues later in the process. For example, with the exception of LinkedIn, many candidates don’t share any of their professional information and skills on a social profile.

3. What traits to look for in your next social media manager for recruiting?

Social media managers are in demand these days. This is due to a growing number of companies using social media for hiring and marketing. There are a lot of things to look for in a social media manager before hiring them.

The first thing is their experience with the company's industry and content. Having an understanding of the company's market, products or services and how to promote them on different channels.

The second thing to look for is their personality type. You want someone who can work well with others and act as a member of the team. Whilst having good communication skills with both customers and colleagues.

The third thing to look for is their work ethic and responsiveness. You want someone who is available and who is committed to improving their skills.

4. Tips for best hiring social media post examples

There is no doubt that social media has become an integral part of the recruitment process. It is a great way to find quality candidates and get them to apply for your job openings.

But it takes a lot of time and effort to find the right people on social media. That's why you need to follow these tips:

Create a strong social branding to attract top tier candidates

Social media is the new way of doing business. It is a way for companies to get their products, services and culture out there for potential employees to see. It also provides a way for top tier candidates to find a company that they would be interested in working at.

To attract top tier candidates, you need an active social media presence that shows off your company’s culture and values.

Create a strong, specific profile with a clear mission and vision statement. This will attract like-minded people who are likely to be interested in your company and work culture


Use company-specific hashtags so your company can be found by potential candidates.

Latest Trends

It’s also important to make sure your company’s social media is optimized for the latest technologies. If you want to be seen as a leader, then you need to embrace the latest trends.

Regular posting schedule

Post content regularly so that potential candidates can see what you are up to. Candidates can then see a company's culture and goals. This sets the candidate up for success for a formal interview.

Search for candidates

Utilize LinkedIn to find qualified candidates

Work to your needs

Develop a hiring process that takes into account your company's current needs and preferred work style. This communicates clearly to potential candidates how your company operates and will attract like-minded individuals.

This includes ensuring that your social profiles are easy to use and within reach of all recruiters.

How to write effective social media posts for hiring

When posting a job opening on social media, don't think of it as just another job post. Each job post is an opportunity to share your brand and tell potential employees more about the company.

A social media post should be concise, informative, and engaging. It should be written for the audience that you are targeting and it should include a call to action.

The best way to write a social media post about your company’s hiring process is by including:

- A brief introduction of the company or organization

- A list of what they are looking for in potential candidates

- The link to the job listing on their website or other platforms

Basic content elements for your hiring post

  • Make it visual with a picture, video or gif, (best when showing your team's faces). This will lead to more engagement.
  • Clearly state a job promotion. E.g. “Join our team” or “We’re hiring” in big bold lettering.
  • Put job title, location, skills and qualifications needed, salary and working hours required.
  • Give application details. (Where to apply and deadline).
  • Redirect to the website with a link for more info.
  • Include a CTA with “join us now” or “apply now”
  • Highlight job benefits.
  • Publish social posts asap not to delay the recruitment process.

Conclusion & Resources

Social media is an extremely important marketing tool. It can be a great platform for promoting a business, product, or service.

Companies creating hiring posts to attract top talent have experienced tremendous success. To think more about your employer branding and reputation among your social media audience you should focus on your candidate experience.

Best hiring social media post examples - Reworking (2024)


What to say in a we're hiring post? ›

Provide important information about the vacancy (such as the job title, office location, required qualifications, working hours, salary, etc.). Let candidates know how to apply, and if there is a deadline for the application. Add visual branding, to link the job post to your company. Keep it short.

How do you announce you are hiring? ›

To write an effective job announcement email, follow these steps:
  1. Start with a greeting. ...
  2. List your company name and the job title. ...
  3. Provide a brief job description. ...
  4. Highlight the desired skills and qualifications. ...
  5. State the job location. ...
  6. Include benefit and salary information. ...
  7. Explain how to apply. ...
  8. Sign your name.
5 Apr 2021

How do you write a job description to attract great hires? ›

How to Write a Job Description
  • Study your target candidate.
  • Optimize the job title with keywords.
  • Start with a company summary.
  • Concisely describe the job's benefits.
  • Summarize the benefits package.
  • Keep the job's requirements clear and realistic.
  • Use strong verbs to describe the job's responsibilities.
7 Jun 2022

How do you say you are excited to apply for this position? ›

When you apply to a job you're really excited about, it's natural to want to convey your enthusiasm to the company: “I've wanted to work for your company since I was little—this would be my dream job, and it would mean so much to me if you would grant me an interview!

What should I say when I share a hiring post on LinkedIn? ›

When it comes to sharing a job opportunity through LinkedIn, that means doing more than just linking to a jobs page.
  1. Tag your company in the content of the post. It's as easy as typing the @ symbol and then the company name. ...
  2. Summarize the job in a few sentences or call out a few facts about the position or the company.
27 Mar 2018

How do I announce my new job on social media? ›

“I'm excited to announce that I will be joining the [COMPANY NAME] family as their newest POSITION TITLE. During my time as [PREVIOUS POSITION], I've learned _____________. I'd like to thank ____, ____, and ____ for their support and for _________.

How do I post a hiring sample on Facebook? ›

Posting a Job on Facebook.
  1. 1.1. Log in to your company's Facebook page. ...
  2. Click "Create Job." In the "Home" tab of your business Facebook page, locate and click the "Job" button below the "Create Post" function. ...
  3. 1.3. Enter job details. ...
  4. 1.4. Post your job ad. ...
  5. 1.5. Promote your job post.

What are key words in a job posting? ›

What are keywords for jobs and why are they important? Keywords for jobs are words or phrases that describe skills, personality traits or qualifications. Job keywords can also include terms relating to company work culture, specific job titles or job locations.

How do you write a brief summary of a job posting? ›

Writing a Job Description Summary
  1. Describe the basic purpose of the job. ( ...
  2. List the various duties in order of importance. ( ...
  3. Begin each sentence with an action verb.
  4. Use examples to add meaning.
  5. Define jargon or initials.
  6. Assume the reader knows nothing about your job.

How do I make my job posting stand out? ›

8 creative tips to make your job posting stand out
  1. Be personal. Company: Taco Bell. ...
  2. Proudly embrace your company culture. Company: McDonald's. ...
  3. Be clear and specific. Company: Chick-fil-A. ...
  4. Be unconventional. Company: Burger King. ...
  5. Be concise. ...
  6. Be visually appealing. ...
  7. Be positive. ...
  8. Make compensation easy to see.
4 days ago

How do you write a good job posting on Linkedin? ›

  1. Keep it concise. Write shorter job posts to get more applicants.
  2. Be careful of getting too casual. ...
  3. Let candidates know what's in it for them. ...
  4. Don't spend too much time talking up your company. ...
  5. Define exactly what success looks like. ...
  6. Get your job post up early in the week. ...
  7. Use gender-neutral words for greater diversity.

What is a good message to write to a hiring manager? ›

My name is [your name] and I recently applied for the [position name] role with [organization name]. I'm excited about the opportunity to be considered for this role as I believe my [skill 1] and [skill 2] would make me a great fit. Please reach out to me if you need any additional information.

Why should we hire you answer best? ›

Show that you have skills and experience to do the job and deliver great results. You never know what other candidates offer to the company. But you know you: emphasize your key skills, strengths, talents, work experience, and professional achievements that are fundamental to getting great things done on this position.

How do you write thank you for hiring? ›

Thank you for offering me the opportunity to work at [company name] as [job title]. I sincerely appreciate your time and consideration. I'm happy to accept the [job title] position. As we move forward, I'd like to clarify [your questions about the position].

How do you write a clear job description? ›

How Do You Create A Job Description?
  1. List An Accurate Job Title. ...
  2. Write A Summary Overview of The Job. ...
  3. List The Job Responsibilities And Duties. ...
  4. Explain in Detail What Success Looks Like. ...
  5. Include Who The Position Reports To. ...
  6. State the Salary Range. ...
  7. Have A Colleague Look It Over For Any Errors.
18 Nov 2021

How do you express excitement professionally? ›

  1. Use the word “excited” or a synonym. The simplest alternative to using an exclamation point is to describe your excitement. Use a word like “excited” or “thrilled.” A word (or two) is sufficient to indicate excitement. ...
  2. Share your in-depth knowledge of the topic. Think about when you get an email that is personalized.
25 Jan 2022

How do you express strong interest in a job? ›

Briefly introduce yourself and tell the hiring manager why you're writing. Share your enthusiasm for the company—why do you want to work there? Talk about what you bring to the table. Let the hiring manager know why hiring you would add value to her team.

How do you say I'm excited professionally? ›

Here are 5 (but by no means all) alternatives to the word “excited” when announcing something:
  1. Thrilled – why not? ...
  2. Delighted – I'm biased here, but this word makes me happy!
  3. Elated – sounds like you're on Cloud 9 and if your news can match it, we'll have no worries in thinking “good for you”!
3 Feb 2013

How do you write announcement? ›

How to write an announcement letter
  1. Gather all appropriate information. Before writing your announcement, try gathering all relevant information first before outlining the announcement. ...
  2. Outline your letter. ...
  3. Keep your letter concise. ...
  4. Remain positive. ...
  5. Proofread the announcement.
25 May 2021

How do you announce a job offer on Facebook? ›

Go to your Page. Choose Job Post and fill in the details about the position. Add more info applicants will want to know, like the salary and whether the job is full- or part-time. Pro tip: Be really clear, here.

How do I announce my new job on Facebook? ›

  1. Press the plus sign at the top of the experience section of your profile.
  2. Click “Add position” and fill in the details of your new role.
  3. Update your settings so that your network will be notified of important changes to your profile. ...
  4. Click “Start a post” at the top of your feed.
  5. Write your announcement.
6 Jun 2022

How do I post a hiring page on Facebook 2022? ›

Go to “Manage Jobs” and Click “Create a Job”

On the following screen, you can manage past and current job posts (if there are any). To post a new job, click the blue “Create a Job” button at the top of the screen.

How do I post a hiring job on Facebook 2022? ›

To start your job post, click Jobs on the left-hand navigation on your business page. This will take you to the Hiring platform where you will be able to create a job. Your job will be posted on Facebook's free public job board, and you will be able to accept applications and contact candidates directly.

How do you post looking for workers? ›

LinkedIn, Facebook and Twitter are the best places if you want to share your job posting on social media. However, there so many other platforms including more niche social media for specific industries. That's why we've created a general 'We are hiring' social media post template.

What is strongly positive content? ›

Strongly positive content

According to research, posts that evoke strong emotions in people are more likely to succeed on social media. Further, it's not very surprising that it's positive emotions such as awe, amusement, and laughter that make people want to share.

What social media posts get the most likes? ›

The most-liked post on Instagram is a photo of an egg, which has been liked by over 56 million different accounts as of June 2022. The post is also the most-liked internet post of all time of any website.

What are the big 4 in social media? ›

Instead, consider focusing on the “Big Four” of social media, which includes Facebook, Twitter, Google+, and Pinterest. While it's never a bad idea to market on other social sites, focusing largely on the Big Four ensures the greatest possible marketing ROI.

What should recruiters post on Instagram? ›

Show your company culture

Many of you might think that setting up an Instagram account and posting 'we are hiring' photos will engage talent: wrong. To attract the initial attention of Instagram users, you need to show them what day-to-day life is like at your company.

How do you attract candidates for recruitment? ›

Tips for attracting the best candidates
  1. Create an effective employee value proposition (EVP) What sets your company apart from the competition? ...
  2. Make sure any development/promotion opportunities are advertised. ...
  3. Your employees are your best brand ambassadors, make sure they're selling you. ...
  4. Promote your organisation's values.

How do you advertise for recruitment? ›

Use a candidate fulfillment service. Retain a recruitment advertising agency. Retain a specialist interactive recruitment advertising agency. Leverage old media to advertise their openings (print, radio and television)

How do you post professionally on Instagram? ›


In settings , find Account and tap Switch to Professional Account. Pick a category that best describes your business, then select Business. You're all set, you've got an Instagram business account. Now complete your profile using the tips below.

How do you attract employees on Instagram? ›

How To Attract Candidates Using Instagram?
  1. Build Your Brand Effectively. ...
  2. Post Relevant Content. ...
  3. Use Hashtags With A High Search Volume. ...
  4. Use Instagram Geotags to Engage Locally. ...
  5. Engage With The Users & Be Active.
28 Nov 2020

How do I impress a candidate? ›

6 Simple Ways to Impress Top Candidates in Interviews
  1. Get Ready. The same way a job candidate would thoroughly prepare before going into an interview, you need to prepare as well. ...
  2. Choose the Best Location. ...
  3. Always Be Honest. ...
  4. Turn Off Your Cell Phone. ...
  5. Ask Questions That Matter. ...
  6. Follow Up With Everyone.

What are five ways to attract good candidates? ›

Follow these steps to attract and retain top talent.
  • Know your company's mission and values. Identify the most important skills and values for your company. ...
  • Build an employee-focused culture. Consider what you can offer employees. ...
  • Involve employees in recruiting. ...
  • Get out and meet people. ...
  • Connect online.
29 Aug 2019

How do you recruit and hire using social media? ›

How to recruit on social media
  1. Participate in the right conversations. The key to recruiting on social media is to cut through the noise and find the right people. ...
  2. Take a soft approach and promote your culture. ...
  3. Don't overlook the niche networks. ...
  4. Involve every employee. ...
  5. Help your recruiters grow a social media presence.

Why social media is best method of recruitment? ›

Social media enables recruiters to spread information about job openings and the organization to both passive and active candidates. Traditional recruiting methods, such as online job boards or advertisements, most often engage only active candidates who are looking for that information.

How social media attracts talent? ›

6 Keys to Successfully Leverage Social Media to Attract Talent
  1. Narrow down your focus to a few social media platforms. ...
  2. Use social media to evaluate potential candidates. ...
  3. Share your story and culture on social media. ...
  4. Post job openings and career opportunities to social media platforms.
26 Aug 2021

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