How To Boost Brand Awareness With Digital Marketing (2022)

When you are buying toys, do you look for plastic blocks or Legos? When you are shopping for office supplies, do you search for sticky paper or Post-It Notes?

These brands have successfully embedded their product names in their respective industries. Theyhave become so well-known that people would mentionthesebrands’namesrather thantheirgeneric terms (Kleenex vs. tissue, Coke vs. cola, Band-Aid vs. bandage, and so on).

And that’s the magic of building brand awareness.

In this guide, we will discuss the importance of brand awareness foryour business gaining customer loyalty.

Find out why you should prioritize brand awareness in your digital marketing campaigns, and discover what marketing strategies you can use to establish your brand among your audience.

How To Boost Brand Awareness With Digital Marketing (1)

What Is Brand Awareness in Digital Marketing?

Brand awareness is a term that refers to the degree of consumer familiarity of a product by its name using various marketing channels.

It distinguishes the product of a brand from its competition.

Simply put, it is a measure of how well your target audience recognizes your brand.

And what does a high level of brand awareness mean for your business?

More sales.

When consumers are confronted with choices, they aremore likely to buy a product from a brand they are most familiar with.

That’s why brand awareness should be a priority for businesses, especially startup brands.

In fact, brand awareness is so crucial that37% of marketers say it was their top priority in 2019.

Now that you get how vital brand awareness is to you, the next question is: “How can you create brand awareness?”

One way to dothisis through correctly utilizing the many digital marketing channels at your disposal.

How Digital Marketing Can Increase Brand Awareness

Over the years, digital marketing has become a gamechangerfor many brands.

It is continuously dominating many marketing channels, withover half of the world’s population using the Internet.

With digital marketing, you can:

  • Reach a more targeted audience in a more cost-effective and measurable way
  • Level the playing field, especially if you’re a small business
  • Interact with prospects and learn valuable insights from them
  • Be hyper-personalized with your audience
  • Reach a new audience/ global marketplace

Online is where your customers are. And using digital marketing channels is beneficial toreach them, henceestablishingawareness around your brand.

To get started with digital marketing, here are some strategies you can doto increase consumer familiaritywithyour product.

Digital Strategies to Increase Brand Awareness

How To Boost Brand Awareness With Digital Marketing (2)

Search Engine Optimization

You want your brand to be found online and beat the competition. And this is whatsearch engine optimization(SEO) can accomplish for you.

SEOhelpsshow your product in front of your customers.This strategy allows your webpage to appear on the first page of search results, such as Google.

Theprimaryrole of SEOis to gain websites ‘unpaid’ organic site traffic from the search engineresultspage (SERPs).

This is done through various on-page and off-page methods.

How SEO Impacts Brand Awareness

With increasedtraffic to your website, your brand gets exposed to a broader audience.

And more exposure means more people recognize what your brand does.

For instance, onecase studyillustrates how digital marketing consultant Hunter Branch saw firsthand what SEO could do to improve brand awareness.

Brand Awareness Example Using SEO

In the said study, Branch shared working with one client, a writing coach,who was generating about 20,000 visitors monthly fromsearch.

The client is already a successful author prior to putting up his online presence.

After implementing a full-blown SEO strategy, the client, who just transitioned to becoming an online writing coach, started to gain an average of 140,000 organic visitors per month.

But here’s the best part: The client is now widely known as one of the top writing coaches online.

That’s how appearing in the top 3 organic search results made an impact on his branding.

How toBoost Brand Awarenesswith SEO

As of this year,more than 64% of marketers are actively investing in SEO.

You should want to keep up with the competition, here are some ways to use SEO for brand building.

Link building

The more quality links that refer to your page, the higher you rank in the SERPs. But how do you get those links?

I believe that valuable content is equal to strong backlinks.

By content, I mean unique, relevant, and valuable content made for users & for search engines.

Some examples include how-to guides and free downloadable templates.

Aside from creating content, you can also build backlinks through email outreach, guest posting, and public relations, among others.

Optimizing content

Creatingcontentis one thing; optimizing content is another.

For Google to find your content, you have to add keywordstoyour page to increaseorganicvisibility.

(Video) How to Increase Brand Awareness Through Digital Marketing?

Since you’re specifically targeting audiences at the awareness stage, it is also essential tooptimize your contentfor non-commercial keywords.

Another key istoputmore focus on long-tail keywords. This type of keywords hasa3% to 5% higher click rate than generic searches.

Also, aligning your keyword strategy with your branding helps you assert more control over the perception of your brand.

That’s why it is crucial tochoose keywordsthat are relevant to your brand.

Internal Linking

When a prospect landed on your page, help him navigate around your website through internal linking.

Internal linking involves adding a link to anotherpage on your site using anchor text.

Anchor text can be your main keywords, a variation of your main keywords, or secondary long-tail keywords.

With a clear strategy, you can improvetheuser experience while driving more site traffic to your pages.

But internal linking does not only direct visitors to your other pages. It also passes link equity to improve your SERPs ranking.

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Content Creation

In the previous strategy, we have briefly touched the importance of content.

However,sincecontentcreationis so vital in brand building, it warrants further discussion as our next digital strategy.

For this guide, we’ll focus on the creation of branded content and how it impacts your brand awareness campaigns.

Butwhat is branded content?

Branded content is content that brings value to your new customers.

It lets you show to your audience who your company is and what your brand represents.

This type of content strays from traditional advertising. Its purpose is to entertain or to inform, to catch consumer’s attention, and drive real engagement.

This includes articles, videos, infographics, and podcasts, among others.

How Content CreationImpacts Brand Awareness

Creating brand awareness marketing campaigns is more than just consumers knowing your brand name. It shows how well your audience understands the qualities that make your company unique.

It is through developing aneffectivecontent strategythat sets your brand apart from the competition.

Content is also a way to show personality, share opinions, and to position your brand on issues. Simply put, content is what humanizes your brand.

And consumers would likely do business with humans over amerebrand.

Brand Awareness Example UsingContent Creation

One great example of a successful branded content is Dove’sReal Beauty Sketchescampaign.

The campaign startedwithcustomer research suggesting that only 4% of women would describe themselves as “beautiful.”

From the said research, Dove came up with a short video highlighting how women perceive themselves versus how strangers describe them.

The video garnered over 114 million views in just one month, and it became the most-watched branded content in 2013, even with some intensecriticismsof the ad.

With the campaign’s success, Dove got the world talking.And the best part? Dove was able to send their brand message that “beauty is for everyone,” separating them from their competitors.

How to Boost Brand Awareness with Content

According to B2B Content Marketing, seventy-two percent of marketers believe having agood content strategywas a significant key to their success.

Do you implement a content strategy for your brand already?

If not,here are some waysto get you started.

Understand your audience

Who is your audience? Where do they spend their time online? What are their likes, preferences, and interests? What are their problems that needed solutions?

You are connecting with your audience, so naturally, you will begin to understand them.

And when you have a good understanding of your audience, you can tailor your content to make it speak to them.

Create your brand story

Asidefrom your audience, you should also understand your brand.

What is your story?What are your visions?What are yourcompany’svalues?What is your company’s voice?What solution do you offer to your audience?

To craft an effective content strategy, you must know these crucial things about your business because these are the reasons why your new customers would care about your brand.

Choose your digital marketing channels

Which type of content do you want to use for your brand? For the awareness stage, you’ve got plenty to choose from.

Blog posts and articles are the most common forms of content for the early stage in the marketing funnel.

If you’re looking for content ideas, this is where your understanding of youraudiencewouldcome in handy.

If you’re targeting an audience with a short attention span, infographics are a perfect choice. This is because this type of content is easy to read and understand.

(Video) Our Digital Marketing Strategies will boost brand awareness

Meanwhile, videos are a great avenue to show the personalities of your brand. Statistics also show thatvideo is the number one form of media used in content strategy, overtaking the first two forms of contentmentionedabove.

Videos are thus a sure-shot way of increasing engagement from your target audience. You can use avideo makerto create short or long-form videos depending upon the type of platform you want to post your branded videos.

Test yourcontent strategy

Now that you have determined vital elements of a good content strategy, it’s timetoput them together andcreate your content.

Monitor how your content performs, analyze its effectiveness through key metrics, and adjust as needed.

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Social Media

What’s a better place to be in as a brand than with social media?

These platforms havebillions of social media userswaiting to become your customer. Also, it’s free to create your accounts on social media. And if you’re running ads, you can achieve a lot with a meager budget.

With the number of opportunities available using social media marketing, you don’t want to miss out on this essential marketing strategy.

So, whether it’s on Facebook, Instagram, YouTube, LinkedIn, or other channels, it is crucial to establish your presence using social media marketing to boost brand awareness.

How Social Media Impacts Brand Awareness

Your audience spends a lot of their time browsing through their feeds.

On average, internet users spend144 minutes per dayusing social media according to Statista.

This presents a great opportunity for your business to reach them online.

Having a social media presence helps you become more visible to your customers.

It allows you to connect with them, engage with them, more importantly, increase brand recognition, and create brand advocates.

By sharing your brand voice and story on social, whether through posting compelling content or running ads, you can raise awareness of your business.

Brand Awareness Example Using Social Media

Not everyone would be interested in a blender.

However, many would like watching random objects be smashed into a pulp for some reason.

Blendtec’s“Will it blend campaign” just tapped into this unexpected interest.

How To Boost Brand Awareness With Digital Marketing (5)

In a Facebook video campaign, Blendtec tried to blend some of the most random objects while asking the question, “Will it blend?”

The brand was able to pique the curiosity of its audience that resulted in thousands of views. It also inspired multiple spin-offs of other brands trying similar tests.

The takeaway: be creative in showing off the power of your product with your social media marketing strategies.

Even a product can provide entertainment to your audience while showcasing its abilities.

How to Boost Brand Awareness with Social Media

If you’re still not taking advantage of social media advertising, you’re missing a lot.

Whether you’re new to social media marketing or are already using it, you need to have a deep understanding of your brand and your audience to catch up with your competitors.

Then, here’s what you need to do next with your social media campaign.

Set SMART goals

You have to be clear on your goals when using social media marketing, and the SMART goal framework helps you with that.

The SMART framework requires you to have goals that are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Here’s an example of a SMART goal:

“We will increase brand awareness by increasing the number of impressions to 10,000 by the end of the fourth quarter.”

Determine key metrics

Having a SMART goal also helps you establish key metrics to measure the performance of your strategy.

You can track differentsocial media metricsdepending on your campaign. What’s important is to determine which metrics are relevant to you. For high brand awareness, metrics like reach, impressions, shares, and mentions can tell a lot about your progress.

Choose your platform

Each social media platform is unique. To succeed in your effort, you have to determine which platforms best fit your goals and strategy.

You don’t have to be on every platform. Pick the one that is relevant to your brand and your audience.

Determine where your potential customers hang out. For instance, if you’re a makeup brand, you would benefit more in visual platforms like Snapchat and Instagram.

Once you have picked the platform, fill out your profiles completely, including profile and cover photos, bio, and profile info. Also, include keywords that people would use to search for your business.

Leverage other people’s audience

Influencer marketing is an amazing way to build brand awareness to a qualified audience.

Being able to leverage someone who has a household name, even if it’s just industry-focused, can propel your social media engagement in much less time.

In the early stages of your social journey, it will take a lot of effort for your social media posts to be effective in building awareness around your brand.

Leverage other’s who have a matching target audience to establish trust, get more sales, and help with your short-term marketing goals.

Create a social media content calendar

Next, determine what you should be posting, how often should you post, and when is the best time to post content.

Having a social media content calendar helps make your posting organized.

You can use it to plan all of your social media marketing efforts across all your channels.

When creating your social media calendar, remember to have a mix of content you created and curated from other sources.

(Video) How to boost Brand awareness with Digital Marketing? | Abacus Digital - Digital Transformations

Then, experiment on which type of content works for you: links, videos, images, quotes, reshares, and plain text updates.

For starters, you may adopt the 80-20 rule, which states that 80% of your posts should inform, educate, or entertain.

The other 20% can be content that directly promotes your brand.

Test and Analyze

As you begin posting content, you’ll find out which content, schedule, and frequency performs best for your business.

Using social media analytics tool likeBufferhelps you test and analyze each post.

Using the insights you have obtained, test different posts, campaigns, and marketing strategies against each other.

Once you determine what works best, it’s time to adjust your strategy.

Focus more on the proven methods that work and refine them so you get the most out of your brand awareness campaign.

Engage

Finally, don’t forget the social aspect of social media marketing. Engage with your community.

Reply to comments, look for mentions, follow conversations, and monitor feedback about your brand, products, and services.

Allot time in your day to engage with your audience.

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Remarketing Campaigns

Remarketingis a type of online advertising that allows you to show targeted ads to people who have already visited yourwebsite.

This ad follows visitors across the Internet. They appear as they browse the web, watch YouTube videos, and scroll through their social media feeds.

HowRemarketing Impacts Brand Awareness

Remarketing allows you to remain connected with your audience. Once people visit your website, ads will follow them all over the web.

This gives your brand great exposure. And more exposure means your brand becomes more recognizable, giving you a competitive advantage.

But aside from brand awareness, remarketing campaigns also increase the chance of your visitors taking action.

This is especially crucial since 70% to 96% of websites visitors leave without taking action and will never return, according toBounce Exchange.

Brand Awareness Example UsingRemarketing

Software companyLumensionachieved an865% increase in homepage viewsthanks to its remarketing efforts. This is despite cutting its marketing budget by 30%.

How did they do it?

The company retargeted five main groups, combining this technique with their awareness efforts.

Its awareness campaign has increased the audience size for their retargeting campaign. Its retargeting, on the other hand, convertedthenew visitors they gained from their awareness campaign.

And what was Lumension’s biggest takeaway? Be willing to take a risk. The company’s success sprouted from its openness to play with a strategy they were unfamiliar with.

How to Boost Brand Awareness withRemarketing

If you want to find success in this strategy, it pays to know the different types of remarketing strategies for your brand awareness marketing campaigns you can implement for your brand.

Display Ads

Display Ads show up to people who have visited your website.

This form of remarketing for your advertising campaigns can appear on two main types of platforms: the Google display network and social media.

Both platforms offer large viewership that can help raise awareness about your brand.

Email remarketing

This type of remarketing campaign targets people who open or take some specific action on your emails.

People who open your emails already showed their interest in your brand. With email remarketing, you can reinforce this interest by keeping your brand on their minds by delivering the most relevant content to their interest creating customer loyalty.

Remarketing search ads

This campaign allows you to display remarketing ads on the search engine themselves. This will enable you to target people who have visited your website.

Video remarketing

People who have either visited your website or watched your videos get retargeted with this method. This type of ad appears on YouTube and the Google display network.

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Content Syndication

Brand awareness is also brand recognition. Brand recognition isthe extent of how the public can identify your brand by its attributes.

For people to recognize your brand, it’s not enough that you publish content and just leave it there hopes and wishes.

You have to make the content appear elsewhere for more exposure. This technique is otherwise known as content syndication.

How ContentSyndicationImpacts Brand Awareness

Content syndicationis a technique involving republishing content on other sites to get a wideraudience.

Syndicated content is a great way to build brand awareness as well as drive links to your website.

This isespeciallytrueif you get featured in most of the biggest and most influential siteson the Internet.

You may have heard thatduplicate contentfrom syndication can hurt your SEO and potentially penalize your website.

Technically this is true but not something I’d stress about as long as you complete these three things.

  1. UseGoogeSearch Console to make sure your content is indexed and recognized by Google before syndication.
  2. Share your content across your branded social media accounts and profiles.
  3. Add therel canonical tagto tell search engines that your page URL is the master copy that you want to appear in SERPs.

Brand Awareness Example UsingContent Syndication

BestSelfCo is knowninitsindustryforitsproductivity articles.To put that in numbers, they get 186,000 new visitors every single month.

(Video) 7 Ways To Increase Brand Awareness and Build Your Business

But how did they do that? By combiningfantastic content marketing and blog postswith content syndication.

They targeted big sites like Inc to turn its visitors intoBestSelfblog readers.

And they did successfully, driving over 1,800 email signups to their newsletter after a few weeks.

They now leverage the new traffic from syndicated content into over $2 million in revenue.

How to Boost Brand Awareness withContent Syndication

Since it is hard to land syndicated content on publishing giants like CNN, BBC,andtheNew York Times, you can start smallthrough self-service syndication.

In self-service syndication, you republish your content on publishing websites such as the ones below:

Social networks

Social platforms such asLinkedInandQuorafeature their built-in publishing tools.LinkedInpublishing is mainly a great avenue as itnotifies your connections every time you post an article.

Blogging platforms

You may also consider republishing on other blogging platforms aside from your own. Examples of this areMediumandTumblr.

Medium is an excellent choice for self-service syndication because of its handy import tool that lets you import your content from anywhere on the web.

It also has its own loyal followings, enabling you to reach a new audience and engage with them.

Multi-author blogs

Multi-author blogs likeBusiness 2 CommunityandSocial Media Today,amongstmany others, also provide a syndication-friendly platform for business-related content and digital marketing content, respectively.

Measuring Brand Awareness

In the previous section, we defined brand awareness as a measure of how well your target audience recognizes your brand. But the big question is: “how do we exactly measure brand awareness?”

In digital marketing, having a KPI is vital to determine how your strategy is performing.

KPI allows you to see what works for your brand and what doesn’t. Thus, it’s important to identify some key metrics you’ll need to measure the success of your digital marketing strategies.

Below, we’ll guide you on how to measure brand awareness with key metrics.

5 Key Metrics to Measure Brand Awareness

1.Traffic

Website traffic is a good indicator of people becoming more aware of your brand. If you are getting increased traffic to your website, this could mean that your brand awareness marketing efforts are paying off.

But when we say traffic, we mean specifically measuring direct traffic and net-new traffic to your site. Direct traffic means people directly typing your URL into the search bar.

Net-new traffic is the number of new visitors to your website given a certain period. Both of these traffic channels indicate changes in brand awareness.

You can find your direct and net-new traffic inGoogle Analytics.

2.Branded search

When people type the name of your brand in search engines like Google instead of typing the URL directly, that’s counted as branded search.

People won’t be searching for your brand if they are not aware of it, won’t they?

As a rule of thumb, the more people who are searching for your brand name, products, or services, the more they are aware of you.

Tracking your branded search volume lets you see how general awareness of your brand is changing.

Fortunately, Google offers plenty of tools to monitor branded search volume. You can useGoogle Analytics,Google Ads, orGoogle Trendsfor this matter.

3.Brand mentions

Mention is the number of times your brand, products, or services has been mentioned online.

Mention can either be on social media, in the news, or your industry publication.

Monitoring these mentions lets you know if people are talking about you and how they think about your brand.

Are they saying positive, negative, or neutral things about you? Whatever the case, you can do this to gain vital information for future products, support, and digital marketing campaigns.

To track mentions of your brand, use various tools likeGoogle AlertsorMention.

4.Social reach

Social reach is an engagement metric that shows how your post impacts people. If your post is shared far and wide, it is usually an indication that your content is resonating with your audience.

This metric is measured by the number of people who share your posts for their networks to see.

The more people sharing your posts, the wider your social reach becomes. And what does it mean for your business?

More people will see your content, thus creating brand awareness.

You can use tools likeSharedCountto check how many times your posts get shared socially.

5.Feedback

Feedback comes in the form of surveys and reviews. This is if you want to understand how people see your brand and how you can improve it.

Surveys are great to know how people hear about your business. You can either ask existing customers how they knew about you or ask a set of an audience if they are familiar with your brand, via online or offline means.

Likewise, reviews give you insight into how actual customers perceive your brand.

Reviews significantly impact how potential customers see you, so it is crucial to monitor review sites likeYelpto know how you can improve your products or services—thus improving the people’s perception of you.

Wrapping It Up

Deciding on your brand awareness marketing strategy to connect with your target audience is the first step to creating a business that converts.

But creating awareness about your brand doesn’t happen overnight. It takes a carefully crafted strategy from your marketing team to find success.

(Video) #1 Brand Awareness Strategy [To Build Your Brand In 2022]

If done right, the techniques above, combined with consistent monitoring and some great digital marketing tools, can help you build familiarity around your brand and lead to increase growth, revenue and create brand advocates.

FAQs

Why is digital marketing important for brand awareness? ›

Digital marketing is important because it connects brands with consumers when they're most receptive. Digital marketing strategies increase awareness, leads, and revenue in a scalable yet cost-effective way.

How can I bring my awareness to my brand? ›

9 ways to improve brand awareness
  1. Build a recognizable brand.
  2. Tell a brand story.
  3. Create value beyond your product.
  4. Create shareable content.
  5. Contribute to your community.
  6. Offer a freebie.
  7. Run social media contests.
  8. Work with the social algorithms.
11 Aug 2022

What are the three types of brand awareness? ›

There are mainly three types of Brand Awareness – brand recall, brand recognition, brand dominance.

How do you build and measure brand awareness? ›

Now, let's get started.
  1. Launch a brand awareness survey, stat. ...
  2. Check your social media followers. ...
  3. Use Google Trends data. ...
  4. Let brand tracking software do the heavy lifting. ...
  5. Look into your brand name mentions. ...
  6. Look for branded search volume in your Google Analytics. ...
  7. Check your share of voice and share of impressions.
1 Jun 2021

How are brands using digital marketing? ›

Your digital marketing strategy involves using different marketing channels to achieve your business goals, whether that's through social media, website adverts, or email marketing. The channel you choose, the angle you take, and the type of content you produce are all part of your digital marketing strategy.

How is digital marketing related to branding? ›

So, here it is: Digital marketing is designed to capture leads and sell products. Digital branding exists to build relationships and engage customers. In both cases, the end goal is to grow the customer base and maintain a healthy level of sales.

What is the digital impact on branding? ›

It affects people's interactions, work, purchases, and habits. Digital marketing has had a profound impact on the traditional ways of marketing. Digital marketing companies should have a firm grasp on the utilization of the digital universe which will maximize a brand's impact and it's brand awareness.

What is brand awareness example? ›

The brand becomes a topic of discussion and it creates a network which can be used to further spread the information. For example, TikTok never advertised itself. Its users spread awareness through its videos and through word-of-mouth as well.

How social media can increase brand awareness? ›

Small businesses can use social media channels for brand awareness campaigns by sharing easy-to-create content including infographics, short videos, ads, and links to more detailed, high-quality content that answers customers questions or addresses trending topics.

Which social media platform is best for awareness? ›

I'd say that the best social media right now to increase brand awareness is TikTok. It is now one of the most in-demand and trending platforms that people from every age, gender, and social status all over the world are using. TikTok is also more on visuals which keeps your audience entertained while being informed.

How can I increase my brand awareness offline? ›

Practical Ways to Boost Your Brand Visibility Offline
  1. Custom business stickers. A set of custom-made business stickers is a very effective way of boosting your brand's visibility. ...
  2. Vehicle graphics. ...
  3. Window stickers. ...
  4. Flyers and pamphlets. ...
  5. Business cards.

Which targeting option is best for achieving brand awareness? ›

The best targeting option for achieving brand awareness is through the use of custom affinity audiences. Affinity audiences are the audiences that search engines define and categorize based on their characteristics.

What are the four 4 levels of brand awareness? ›

There are four levels of brand awareness that can be visualised by using a brand awareness pyramid. Based on marketing mogul, David Aaker's brand loyalty pyramid, the levels of brand awareness are zero awareness, recognition, brand recall, and top of the buyer's mind.

What is brand awareness in digital marketing? ›

Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition. Social media has become an important new tool in brand awareness marketing.

What are the two components of brand awareness? ›

Brand awareness consists of two components: brand recognition and brand recall. Brand recognition is your consumers' ability to recall and confirm prior exposure to your brand, when given the brand as a reminder.

What is a KPI for brand awareness? ›

Brand awareness tracks your brand's visibility and sentiment across social media platforms and search engines. Digital marketers may set a brand awareness KPI to track how their brand is perceived over a specified period of time. You can track your brand awareness KPI with a number of metrics.

How do I make my brand popular? ›

How to Build a Brand
  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your logo.
  7. Apply your branding across your business and evolve it as you grow.
20 May 2020

What is visibility brand awareness strategy? ›

Part of the process of building brand awareness is brand visibility. It should be understood as a frequency at which the target audience can see the brand on various marketing channels. This is especially important today, when many of our lives have largely shifted to the digital world.

What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What is an example of digital branding? ›

Visual identity is presented as a digital brand design developed by a professional digital branding agency. It includes logotype, mascot, specific color palette, typeface, website design, mobile application UI, email layout, social media UIs, all sorts of illustrations, and even content.

Is branding part of digital marketing? ›

What's the difference between digital branding and digital marketing? While digital branding focuses on providing value and inspiring loyalty and brand recognition, digital marketing is all about finding new customers and generating sales. Advertisements are lobbed at you constantly online, even if you don't notice it.

What is digital brand identity? ›

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.

How do you build a digital brand? ›

How to Get Started with Digital Branding
  1. Step 1: Identify and Create Your Ideal Customer Persona. ...
  2. Step 2: Design a Logo and Website. ...
  3. Step 3: Polish Your Brand Message. ...
  4. Step 4: Improve Your Online Presence via SEO. ...
  5. Step 5: Use Social Media Channels to Reach More Customers. ...
  6. Step 6: Provide Value to Your Customers.
24 Dec 2018

Why digital brand management is important? ›

Your digital brand dictates how your customers experience your business when they're online. Digital brand management enables you to take charge of that experience and shape it to your benefit. In this post, we'll explore the importance of digital brand management in the modern marketing age.

What are the challenges of digital marketing? ›

10 Major Challenges for Digital Marketers in 2023
  • Learning About Your Customers. ...
  • Generating Qualified Leads. ...
  • Managing Cash Flow. ...
  • Creating Engaging Content. ...
  • Complying With Privacy and Data-Sharing Regulations. ...
  • Making Websites Accessible. ...
  • Strategizing Mobile-First. ...
  • Establishing an Omnichannel Marketing Strategy.
17 Oct 2022

How can Facebook increase brand awareness? ›

How to set up a Facebook brand awareness campaign?
  1. Step 1: Create a new Facebook ad campaign with brand awareness objective. Select the “Brand awareness” objective. ...
  2. Step 2: Set up your audience targeting. ...
  3. Step 3: Select ad placements. ...
  4. Step 4: Upload your ad creatives. ...
  5. Step 5: Publish your campaign and monitor the results.
8 Oct 2020

Why is brand awareness important in marketing? ›

Brand awareness leads to trust, meaning the more recognition our brand has, the more successful your brand or business will be. It is the foundation of acquiring a customer audience and helping them understand and become comfortable with your products and services — increasing your brand equity.

Why is social media brand awareness important? ›

The use of social media to promote brand awareness allows brands to create and nurture personal connections with a particular audience. According to Oberlo, an average of 2.5 hours is spent daily on social networks and messaging. Thus, it is clear that social media is a very important part of people's lives.

How do you increase brand awareness on Instagram? ›

Eight tips to boost your brand awareness on Instagram
  1. Craft a consistent brand personality and visual identity. ...
  2. Optimise your Instagram Business profile for social SEO. ...
  3. Craft a content strategy that speaks to your ideal customers. ...
  4. Proactively engage with your audience. ...
  5. Strategically use hashtags.
15 Oct 2021

What is the fastest growing social media platform? ›

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.

What is the ultimate marketing strategy? ›

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers.

Which targeting is best for influencing consideration? ›

The Custom Intent targeting option is the most effective for influencing decision-making.

What are affinity segments? ›

Affinity segments. With affinity segments, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Those in the affinity segment have demonstrated a qualified passion in a given topic, allowing you to reach the people that matter most with their products or offerings.

How does Google display ads GROW marketing results for advertisers? ›

One answer to how does Google Display Ads grow marketing results for advertisers is by offering a variety of ad formats to get your ads in front of users at any point on the internet.

Which methods are used to raise awareness? ›

10 Things You Can Do to Raise Awareness for a Cause
  • Wear It. Clothing and accessories such as t-shirts, caps, rubber or silicone wristbands, and button pins are among the most common items you can use to display your support for a cause. ...
  • Raise Funds. ...
  • Donate. ...
  • Volunteer and Participate. ...
  • Talk About It Online. ...
  • Research. ...
  • Recruit.

What means brand awareness? ›

Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Why is brand awareness important in marketing? ›

Brand awareness leads to trust, meaning the more recognition our brand has, the more successful your brand or business will be. It is the foundation of acquiring a customer audience and helping them understand and become comfortable with your products and services — increasing your brand equity.

How does social media boost brand awareness? ›

Small businesses can use social media channels for brand awareness campaigns by sharing easy-to-create content including infographics, short videos, ads, and links to more detailed, high-quality content that answers customers questions or addresses trending topics.

How can social media improve brand awareness? ›

10 tips for increasing brand awareness with social media marketing
  1. Understand your audience.
  2. Prioritise platforms that perform.
  3. Customise your social media content.
  4. Create visual content.
  5. Provide value with content.
  6. Combine strategy and action.
  7. Leverage social media trends.
  8. Make influencer connections.
17 Aug 2021

How do you increase brand interaction? ›

5 Tips and Examples to Increase Brand Engagement
  1. Hold giveaways, contests, and polls.
  2. Organize events.
  3. Personalize communications with clients on different channels.
  4. Encourage user-generated content.
  5. Ask clients for feedback.
23 Aug 2022

What is brand awareness example? ›

For example, if you see the Dunkin Donuts pink and orange letters up ahead, before even making out the words, you'd automatically recognize it as Dunkin Donuts. Brand awareness takes brand recognition a step further.

How do I make my brand popular? ›

How to Build a Brand
  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your logo.
  7. Apply your branding across your business and evolve it as you grow.
20 May 2020

Which social media platform is best for awareness? ›

I'd say that the best social media right now to increase brand awareness is TikTok. It is now one of the most in-demand and trending platforms that people from every age, gender, and social status all over the world are using. TikTok is also more on visuals which keeps your audience entertained while being informed.

How can Facebook increase brand awareness? ›

How to set up a Facebook brand awareness campaign?
  1. Step 1: Create a new Facebook ad campaign with brand awareness objective. Select the “Brand awareness” objective. ...
  2. Step 2: Set up your audience targeting. ...
  3. Step 3: Select ad placements. ...
  4. Step 4: Upload your ad creatives. ...
  5. Step 5: Publish your campaign and monitor the results.
8 Oct 2020

How can brand awareness be improved without social media? ›

Here are six ways the experts say you can promote your business and build your brand loyalty without relying on social media.
...
  1. Email Marketing Campaigns. ...
  2. Event Sponsorships. ...
  3. Search Engine Marketing and SEO. ...
  4. Streaming Platform Content. ...
  5. Mobile App Creation. ...
  6. Sponsored Ads on Retail Websites.
6 Dec 2021

What is brand awareness social media marketing? ›

Brand awareness is a social media metric that captures how likely people are to be aware of your brand. You can measure brand awareness for any given period by tracking the amount of attention your brand gets online in the form of mentions and engagement.

How do you create brand awareness on Instagram? ›

Eight tips to boost your brand awareness on Instagram
  1. Craft a consistent brand personality and visual identity. ...
  2. Optimise your Instagram Business profile for social SEO. ...
  3. Craft a content strategy that speaks to your ideal customers. ...
  4. Proactively engage with your audience. ...
  5. Strategically use hashtags.
15 Oct 2021

What is visibility brand awareness strategy? ›

Part of the process of building brand awareness is brand visibility. It should be understood as a frequency at which the target audience can see the brand on various marketing channels. This is especially important today, when many of our lives have largely shifted to the digital world.

How do you engage customers online? ›

7 Online customer engagement strategies
  1. Build a community or group. There are several great ways to build an online community to more effectively interact and engage with your customers. ...
  2. Host a webinar. ...
  3. Co-create. ...
  4. Celebrate together. ...
  5. Offer exclusive content. ...
  6. Respond to feedback. ...
  7. Engage across multiple channels.

Videos

1. Brand Awareness: How to Increase Your Online Presence like Top Brands
(LYFE Marketing)
2. What Is Brand Recognition (14 Ways To Boost Brand Awareness)
(Brand Master Academy)
3. Digital Marketing For Beginners Tips,Digital Marketing Guide Part 10 : Brand Awareness
(Marketers Crazy Rich)
4. 3 ways to build awareness for your brand
(Brand24)
5. Digital Marketing to Enhance Brand Awareness in 2022
(Visibility Hacking)
6. Digital Tools Analysis Presentation - Brand Awareness and Digital Marketing
(Jordan-Barkley)

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