How To Start A Podcast And Make Money In 2022 (2023)

If you’re interested in starting a podcast but don’t know where to begin, completing the following steps will set you up for success.

1. Define Your Niche or Topic

Narrowing down a topic or niche may seem limiting, but doing so will help you better focus your content and build an audience in the long term. It will also help you build trust and more definitively establish yourself as a subject matter expert.

Pick a topic that’s broad enough that you could reasonably talk about for multiple episodes, seasons, etc., but specific enough to draw in a certain type of person or demographic.

Research Existing Podcasts

Before you dive into recording your first episode, it’s a smart move to do a little digging to see if there are any other podcasts that are similar.

You may find that there are few to no podcasts on your selected topic, or that your niche is already pretty crowded. Even if it’s the latter, doing your research can help you figure out how to position your podcast in a way that sets you apart.

Choose Your Format and Cadence

Your podcast can be a solo act or a group one—the choice is up to you. If you want to host your podcast alongside someone else, you’ll need to coordinate how to do so effectively. In a similar vein, if you want to interview guests on your show, you may need to do some initial outreach.

Your cadence is your publishing schedule, i.e., how often will you release a new episode. Some podcasts release new episodes every day, while others release episodes biweekly. You’ll need to determine the best cadence for your schedule. Adhering to whatever cadence you’ve set will help build trust and familiarity with your future audience.

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Define Your Audience

Arguably the most important question you’ll need to answer before creating your podcast is: who is this podcast for? Having an ideal listener in mind will help you create content that is both valuable and relevant. Try to nail down basic information about your ideal listener, such as:

  • How old are they?
  • Where do they reside?
  • What do they do for work?
  • What forms of media do they already consume?
  • Do they already listen to any podcasts?
  • What do they do in their spare time?
  • What problems do they commonly face?
  • What do they wish they knew more about?

2. Build Your Brand and Online Presence

Naming your podcast is a hugely important step. You want your podcast’s name to relate to your subject matter or likeness, as well as be clever or memorable. Avoid using the word “Podcast” in your show’s name—it’s redundant and takes up valuable character space.

Speaking of character space, strongly consider the total length of your title. Longer doesn’t necessarily mean better. In fact, a study by Pacific Content found that most podcast titles are 29 characters or fewer.

In addition to a title, you’ll need to spend time creating your branding elements. Branding elements encompass your show’s cover art, color palette and any custom design or audio work.

You can design your cover art yourself using a free design tool such as Canva, or hire a professional graphic designer to help you capture exactly what you’re looking for.

For custom audio sounds, such as intro or outro music, you can work with a professional musician or studio. Otherwise, you can find sounds that fit your style and vibe from a royalty-free music library.

Create a Website or RSS Feed for Your Podcast

Now that you have an episode or two of your show recorded, you’ll need to make it accessible. One way to do this is to create a website for your podcast. You can build a website using free or paid tools, but we recommend opting for paid ones if you know you want to have more customization options and a professional feel. On your website, you can host download links or embed your episodes so that others can listen and enjoy.

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Another option is to create an RSS feed using a podcast-specific hosting site (such as Anchor or BuzzsSprout) instead of a traditional web host (such aslike WordPress or Wix). The term “RSS feed” might ring a bell if you blogged in the earlier days of the iInternet. Modern podcast distribution software still relies on solely on RSS feeds, but you don’t need to have a full- blown website in order to submit your podcast to Apple, Spotify, or other directories.

There are many companies that will host your podcast and create an RSS feed for you for free or at a low cost. All you’ll need to do is upload your episodes and basic information, and you’ll have an RSS feed that you can then use to submit to podcast directories.

Create Social Media Profiles

Typically, if you’re starting a podcast you will want to create social media profiles using the name of your podcast. While it might be appealing to create a profile on a number of different platforms, it’s worth considering which your audience uses most and focusing on those. This is because social media can provide a great marketing opportunity, but only if you actually use it.

Set Up an Account With a Podcast Platform (i.e., Spotify)

This step is optional, but highly recommended if you want to reach as many listeners as possible. To make your podcast more discoverable, you can submit it to a directory. Most major directories rely on your podcast’s RSS feed to verify its legitimacy and ownership, which is why you’ll need to make sure you have one in place beforehand.

Some of the most popular podcast directories worth submitting to are:

  • Apple (formerly iTunes)
  • Spotify
  • Stitcher
  • Audible
  • Google Podcasts
  • iHeartRadio

After your podcast has successfully been uploaded to a directory, anyone who uses the directory will be able to find your podcast if they search for it by title or keywords.

3. Source Recording Equipment and Editing Software

It’s very likely that you can record audio using the computer, tablet or phone you already have. However, for a better, clearer sound, most podcasters recommend investing in a separate podcast microphone. Podcast microphones can cost as low as $20 to as much as $10,000.

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You don’t need to pay for podcast editing software if you don’t want to or are unable to. GarageBand is a great free option if you have an Apple device, and so is Audacity, which is free on any device. Otherwise, you can invest in more advanced, premium software such as Adobe Audition, Logic Pro X or Hindenburg Journalist.

If you don’t feel comfortable or have no interest in editing your podcast, outsource it to a freelancer. You can find a freelance podcast editor to work with through sites such as Fiverr, Upwork, Craigslist or Facebook.

4. Record and Edit Your First Podcast

Once you’ve nailed down your equipment, you’re ready to record. Some podcasters write scripts beforehand so that they know what to say ahead of time, while others wing it. The choice is up to you.

Even if you write a script, you’ll likely have to take breaks, pause, re-record and/or edit your audio to produce a final, polished version. As with anything else, the more you do it, the better you’ll get. Podcasting is a skill in itself that takes time and practice to do swiftly.

Name Your Episode Titles

Each episode you record should have a unique name. Your episode titles should accurately describe what the episode talks about and, if applicable, who the guest speaker on the episode is.

While it may be tempting to create clever or witty names for your episodes, it’s more strategic to name your episodes aptly and accurately. Doing so will aid your podcast’s SEO, meaning it will be easier for listeners to discover your podcast in search engines or on podcast directories.

Craft a Compelling Show Description and Episode Descriptions

To tell potential listeners what your show is all about, you’ll need to write a general synopsis as well as descriptions for each of your episodes. For your general synopsis, be as clear and concise as possible while answering these basic questions:

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  • What is your podcast about?
  • Who is your podcast for?
  • What can listeners expect to hear?
  • Why should people listen to your podcast? What will they gain from listening?
  • How often/when do you release new episodes?
  • How/where can people connect with you other than by listening to your podcast?

Your episode descriptions should be similarly concise, but you’ll have the opportunity to insert relevant links to resources, products or anything else you talk about.

Submit Your Episode to Directories

Once you have your podcast ready to go, the next step is to submit (or upload) it to your podcast platforms of choice.

5. Promote Your Podcast

Once your podcast can be discovered and downloaded, it’s time to spread the word about it. You can take a grassroots approach, such as sending direct links to your close friends and family, creating a paid social media ad campaign or anything in between—the choice is yours.

One popular method of publicizing your podcast is via social media channels such as Instagram, Twitter, Facebook and TikTok. If you already have an established following on social media, you can use your existing accounts to promote your podcast. If not, you can create new accounts for the sole purpose of promoting the podcast and connecting with your community.

FAQs

Is starting a podcast worth it in 2022? ›

Let's face it, success at most things requires planning and consistency. Right now, podcasting is an area where having the discipline to do those things can pay off in a big way. So, is it still worth starting a podcast in 2022? Definitely.

How many views on a podcast do you need to make money? ›

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

How do you start a podcast with no money? ›

How to Start a Podcast for Free (No New Equipment)
  1. Find your niche.
  2. Plan your content.
  3. Name your free podcast.
  4. Create a content calendar.
  5. Choose a podcast hosting provider.
  6. Record your first episode.
  7. Publish and submit your episodes to directories.
  8. Promote your show.
27 Oct 2022

How much does a small podcast make? ›

If you're planning to start your own podcast, you might want to know how much money they make. Podcasters can make anywhere from $10.000$ per episode up to $500,000 per episode. But it can be intimidating to start out because of a long and tedious process.

How often are podcasts successful? ›

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail.

Can you get rich from a podcast? ›

Sponsorships

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

What's the best day to publish a podcast? ›

The Megaphone Analysis

They reveal that podcasters tend to publish their episodes on Wednesday, Tuesday, and Thursday between 2 am, and 5 am, with 5 am being the best time to gather the max amount of downloads.

How long should podcasts be? ›

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

How do I know if my podcast is successful? ›

Here's a list of eight methods you might use to measure the success of your podcast:
  1. Number of listeners. ...
  2. Number of downloads per episode. ...
  3. Sponsors and advertisements. ...
  4. Audience and critic reviews. ...
  5. Website and social media traffic. ...
  6. Engagement with promotional materials. ...
  7. Networking and referrals. ...
  8. Recycled content.
29 Sept 2021

What makes a podcast successful? ›

As with many other creative pursuits, consistency is the key to good podcasting! To build success, stay as consistent as possible with your podcasting style and schedule. Consistency means that you stay on topic and on brand, helping listeners know what to expect from new podcast episodes.

Can one person do a podcast? ›

There are sooo many successful solo podcasters out there and you can totally be one too! Just be sure that you're ready to take on everything from planning and scheduling to recording and releasing each and every episode on your own.

How much do beginner podcasters make? ›

“Typically, a podcaster with around 10,000 downloads per episode can expect to earn somewhere between $500 to $900. Very successful podcasts can earn much more, reaching up to $30 million in annual income.” Castos says: “If you have 10,000 downloads per episode, people will really start to notice your show.

What do top podcasters make? ›

Here are some of the highest-earning podcasts, according to a study from Forbes and The Richest: The Joe Rogan Experience has over 190 million downloads per month, earning $30 million a year. Karen Kilgariff and Georgia Hardstark have approximately 35 million monthly downloads, earning $15 million per year.

How many listeners do you need for a podcast? ›

It helps, and highly increases your chances if you have at least 1,000 listeners. Monetizing at a level of 1,000 listeners, 5,000 listeners, or even 10,000 listeners per episode is all possible but requires a different approach at each level.

Why do most podcasts fail? ›

Whatever the reason, not sitting comfortably within your niche is a top reason why podcasts fail. You may be able to get away with it for a little bit, but pretty soon, your audience will pick up that you're out of your depth, or that you're pulling at straws to fill an episode with content.

What type of podcasts are trending? ›

In October 2020, it was found that the most popular podcast genre in the United States was comedy, with 22 percent of respondents to a survey stating that they were very interested in podcasts designed to make them laugh. News podcasts and those based on true crime were also popular choices, as well as sport and health ...

How long does it take for a podcast to make money? ›

Your podcast can make money between six to 12 months with the right strategy. Yes! But while businesses have only just added podcasting to their marketing channels, you're going to organize some targeted marketing to shorten the time to monetizing your podcast.

How many downloads do you need to make money on podcast? ›

Most sponsors will want you to have an audience size large enough to get at least 5,000 downloads per month (sometimes even 10,000) before they consider working with you. Once you enter into a sponsorship, those downloads still matter.

Do millionaires listen to podcasts? ›

High-earning Affluents, and those who travel a lot are just as avid listeners as younger people. Indeed, the higher the income, the more often people listen to podcasts.

How do podcasts go viral? ›

Make your show easily discoverable

That means paying particular attention to your episode titles and your unique podcast name. Make them unambiguous and informative, and include relevant search terms right in the title. Sure, you can number your podcast episodes, but never, never make the number the episode title.

Why is my podcast not growing? ›

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

How long before a podcast is successful? ›

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How many episodes should a podcast have? ›

There is no correct answer, but most podcasters release between six and thirteen episodes per season. This gives you enough content to keep listeners engaged without overwhelming them or burning out your creative ideas.

How long does it take for a podcast to get big? ›

It can take five to six months (or even longer) to increase podcast downloads. There's no shortcut to fame. It takes time and persistence. In fact, your numbers may go up and down for each episode, but if you keep publishing great content, they will trend upward over time.

How often do podcasts fail? ›

They burn out. They decide it's not worth the time and invest their talents elsewhere. Of those almost one million podcasts out there, it's estimated that a little over half are still active and most of those will eventually succumb to “podfade” too. But don't be discouraged, there's hope.

Do podcasts expire? ›

Once you have downloaded a podcast episode, it is yours to keep forever and will not expire.

How big is a 1 hour podcast? ›

On average how big of a downloaded file is 1 hour podcast at a basic download quality? Basic quality is usually at 128kbps, this should land you around 50 - 60MB per one-hour episode.

Is 500 downloads a month good for a podcast? ›

more than 29 downloads, you're in the top 50% of podcasts. more than 101 downloads, you're in the top 25% of podcasts. more than 386 downloads, you're in the top 10% of podcasts. more than 938 downloads, you're in the top 5% of podcasts.

What should you not do when starting a podcast? ›

To help you in this process, here are some of the most common mistakes to avoid when starting a podcast.
  1. Being Too General. ...
  2. Not Having a Marketing Plan. ...
  3. Recording Only One Track. ...
  4. Not Researching Your Hosting Platform. ...
  5. Overpaying on Equipment Right Out the Gate.
7 Oct 2022

How often should a podcast post? ›

Weekly. A weekly podcast publishing frequency is great if you're covering trending news or have an interview-style or storytelling-type podcast. Publishing on a weekly basis is perfect for episodes over 30 minutes because it allows your fans time to actually listen to your episode and get excited about the next one.

How much is podcast salary? ›

Tadej Pogacar (6 million)

After winning his first Tour de France in 2020, he signed a contract with the UAE team until 2026, but only 5 months later, after winning the second Tour in 2021, he renewed his contract again until 2027 and his salary has increased to 6 million euros per year.

Who makes the most money on podcast? ›

Andrew Schulz and Akaash Singh are among the highest-paid podcasters in 2022 and the hosts of Flagrant 2, a Patreon-specific podcast that makes its content available to the three tiers of accessible content for its subscribers.

Which podcast platform is best for monetization? ›

If monetizing your podcast is crucial for you, then Spreaker is the platform to look at. With the ability to integrate advertising into your podcast from the beginning, I think this platform is a great choice for those wanting to be heard by their audience while simultaneously making money.

What is the most important part of a podcast? ›

Body. The most important part of your podcast body is authenticity. This is where you get into the juicy part of what the episode is all about. Remember to write down a list of the questions/things you want to cover for each episode.

How do I keep my podcast interesting? ›

Create Killer Episode Titles

This is where interesting content comes into play; make sure to ask guests things that have never been said on other podcasts, dig into topics that aren't often covered, and really find that unique twist to add to your show, even if the guest is not new to the audience.

Can a podcast have no guests? ›

Yes! As a matter of fact, some very successful podcasts are done by one person without guests.

How much of a song can you legally play on a podcast? ›

There is no limit or threshold. There are many rumors and myths about music samples being within fair use for podcasting if the used fragment is less than two seconds (or 3 or 5, it doesn't matter). This is not true. Any usage of protected material can infringe copyrights.

What do you say in your first podcast episode? ›

How to structure your intro episode
  • Address your audience, welcome them to the show.
  • Introduce yourself as the host of the show. Include your name. ...
  • Mention what inspired you to start your podcast. ...
  • Talk about the release schedule. ...
  • Explain the podcast's structure. ...
  • Say goodbye and share where people can find more:
17 Jun 2022

What to say at the beginning of a podcast? ›

What To Include In Your Podcast Intro Script
  • Say the podcast name and explain what it's about.
  • Show why listeners should tune in.
  • Introduce the host and any guests.

How many words is a 30 minute podcast? ›

4500 words for 30 minutes episode.

Are podcasts still popular 2022? ›

There are 383.7 million podcast listeners globally as of June 2022. It is predicted that there will be around 424 million podcast listeners worldwide by the end of 2022. The number of podcast listeners is predicted to reach 464.7 million by the end of 2023 and 504.9 million by 2024.

Does podcasting have a future? ›

In 2022, the overall number of monthly podcast listeners will rise by 15.5% to 383.7 million. The number of listeners is expected to increase to 424.2 million next year. The future of podcasting is lively and filled with innovation and potential, it's hard to keep up with what's next.

Are podcasts declining? ›

The average rating given in 2021 for podcasts released in 2005 is 3.9 - significantly lower than 4.8 for shows released in 2021.

Are podcasts in demand? ›

Industry experts expect podcasting to rise dramatically in 2022 as on-demand audio becomes more popular, which makes sense. After all, podcasts can help you grow an audience, establish a relationship with your listeners, raise brand recognition, and so on. The competition for listeners is consequently increasing.

What are the 3 types of podcasts? ›

Panel. Nonfiction narrative story-telling. Fictional story-telling. Hybrid.

Why do most podcast fail? ›

Whatever the reason, not sitting comfortably within your niche is a top reason why podcasts fail. You may be able to get away with it for a little bit, but pretty soon, your audience will pick up that you're out of your depth, or that you're pulling at straws to fill an episode with content.

What problems do podcasters have? ›

The Biggest Challenges Podcasters Face
  • Getting Over the Initial Inexperience. ...
  • Coordinating Recording Schedules. ...
  • Finding the Time. ...
  • Staying on Track With Publishing. ...
  • Reaching New Listeners. ...
  • Coming Up with Fresh Content. ...
  • Staying Up-to-date With Podcasting Trends. ...
  • Monetizating Your Podcast.

What should you not do when podcasting? ›

10 Tips You Need to Rock your Podcast
  1. Do: Target a Specific Niche.
  2. Don't: Use Excessive Jargon.
  3. Do: Maintain a Specific Routine.
  4. Don't: Be Overly Rigid.
  5. Do: Edit Thoroughly.
  6. Don't: Make Editing Obvious.
  7. Do: Keep Your Podcast to 30 Minutes or Less.
  8. Do: Measure Success.

How long should a podcast last? ›

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

What is the lifespan of a podcast? ›

The average podcast lifespan of 174 days is based on shows that were indexable in November 2018.

Videos

1. How to Start a Podcast in 2022 - Beginner Podcasting Tutorial
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4. How to Make Money Podcasting in 2022
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5. 7 Ways To Make Money Podcasting In 2022 | Nicky And Moose
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6. Top 10 Secrets You MUST Know Before Starting a Podcast in 2022
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