How to Teach Digital Marketing to High School Students (2024)

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Digital marketing is one of today’s hottest topics in business education. It’s also been one of the most in-demand job opportunities of the past few years — and it’s projected to keep growing!

But what is digital marketing? And how do you teach it to students who have grown up with technology?

There’s no easy answer — but there are some good guidelines to effectively teach digital marketing.

There are five steps to teach digital marketing in high school:

  1. Discuss why digital marketing is important
  2. Introduce the principles of marketing
  3. Cover digital marketing strategies
  4. Stay up to date
  5. Compare digital marketing to traditional marketing

Whether you want to teach a quick lesson or a whole class on the subject, you can teach digital marketing with these five steps!

Step #1. Discuss Why Digital Marketing Is Important

How to Teach Digital Marketing to High School Students (1)

The best way to kick off your class on digital marketing is to talk about why it’s important.

You can sum up why digital marketing is important in five points:

  1. It’s designed to help people find answers, solutions, or products they want
  2. It helps small businesses compete with big corporations
  3. It reaches people exclusively through Internet-connected devices
  4. It’s more affordable and efficient for businesses than traditional marketing
  5. It’s primarily based on search engines and a marketer’s understanding of how a search engine works

There are hundreds of other points you could make since digital marketing expands almost every week. But these five will give your students the context they need to get going in this class.

It’s also smart to point out how digital marketing has several different names these days. This will help students connect the dots if they’ve heard one of these names before, and it’ll especially help if they decide they want to pursue a career in this field.

Other names for digital marketing include:

  1. Internet marketing
  2. Online marketing
  3. Inbound marketing
  4. Search engine marketing (SEM)

In case one of your students has heard one of these terms more than another, this part of your introduction to digital marketing could really help jog some memories in your classroom.

Still, this doesn’t help much for students who have never heard of digital marketing before.

That’s why you have to jump into the principles of marketing next!

Step #2. Introduce the Principles of Marketing

How to Teach Digital Marketing to High School Students (2)

While digital marketing is much different than traditional marketing, the principles remain the same.

You want to engage your customer demographic and encourage them to buy from you.

In that regard, concepts like the product life cycle, product classification, branding, packaging, and more all apply to digital marketing.

The same is true for customer interactions, especially relationships and segmentation.

With this information forming the foundation of your curriculum, you can contextualize digital marketing in a familiar framework.

After all, students may not realize that finding search results on Google or seeing an ad on Twitter are two major parts of digital marketing.

Before you tell them that (and probably blow their minds), it’s important they understand the principles with which digital marketers work.

Most notably, students should understand the principle of return on investment (ROI), which indicates that a marketing campaign has earned more money than was spent.

After you’ve done that, it’s time to talk about the major concepts in digital marketing.

Step #3. Cover Digital Marketing Strategies

How to Teach Digital Marketing to High School Students (3)

The ideas that make digital marketing unique are the strategies behind it.

There are a surprising number of strategies that go into digital marketing. If you were to talk about each one, you’d have a class that could last a full year (or longer).

With that in mind, you can break digital marketing down into four major strategies. These are the ones that most marketers use, although there are dozens more that you could reference.

Still, these are the best ones to talk about in a marketing class.

Search Engine Optimization

Suggested Reading: The Beginner’s Guide to SEO by MOZ

Search engine optimization (SEO) is the process of refining a website so that Google, Bing, and other search services can show it in search results.

SEO empowers digital marketers to use their own website as a platform for attracting and engaging potential customers through search engines like Google.

They do this through code, like HyperText Markup Language (HTML), and complying with honest marketing practices that build a company’s revenue over the long haul.

It also lets marketers track data and information (called “analytics”) on digital marketing campaigns that they’re running.

The number of times someone goes to their website, how long they stay there, what buttons they click — all of these little bits of information help digital marketers gauge their success.

Most importantly, it’s how marketers can determine that they’re earning an ROI on their marketing campaigns.

SEO is just one strategy, though, and it actually requires other digital marketing strategies to work correctly.

This is especially true for content marketing.

Content Marketing

Suggested Reading: What Is Content Marketing? by Content Marketing Institute

Content marketing is the process of answering potential customer questions on your website so they become more qualified to talk to your sales team.

The purpose of content marketing is to ensure every person who comes to a website learns what they need to know to go to the next step in a sales process.

The primary mechanism for content marketing is actually Google. When a new blog post or webpage is published, Google “crawls” that page with its search algorithm.

After that, the page is “indexed” and categorized so it can show up in search results for people who want that information.

To teach this, you can conduct a simple Google search — maybe even the one that led you to this blog!

You can also add, remove, or change words in your search to show students how search results can change.

Then, you can talk to students about how content marketing and SEO work together. Someone creates new “content” by making a new webpage, and they “optimize” it for search engines with HTML code.

With these two strategies alone, you’ve taught your students the biggest ideas of digital marketing. This also forms the basis for several other digital marketing strategies you can discuss with your class.

Social Media Marketing

Suggested Reading: What Is Social Media Marketing? by Search Engine Land

Social media marketing is the act of a company engaging with their customers (or potential customers) through outlets like Facebook, Twitter, Pinterest, and more.

Sometimes that means providing customer support with a tweet-based conversation.

Other times it means thanking someone for a compliment about a product.

Regardless, any interaction between a company and consumers is considered social media marketing.

Some companies do this really well, and they’re able to make their customers feel happy by taking the time to have a conversation.

Other companies might run a Facebook contest for a free product, depending on customer participation.

It’s important for students to understand how social media plays a role in marketing as a whole. This is especially important if any student has interacted with one of their favorite brands online.

They may not realize it — but they were part of a social media campaign!

Email Marketing

Suggested Reading: An Introduction to Email Marketing by HubSpot

Email marketing is the strategy of sending targeted messages to the inboxes of prospects or customers who have indicated that they want to hear from a company.

Most of the time, this “indication” is explicit. Someone has to give a company their name and email address before clicking a button to tell a company to contact them.

Other companies take this idea as a given, like Amazon. If you do something (like buying a book), that company will send you emails they think will catch your interest.

Regardless of their age, your students are almost certainly involved in an email marketing campaign. Nearly every single company uses email marketing since it costs nothing to send an email and could potentially earn a new sale.

If a student is interested in marketing, it’s great to tell them how it all works!

Step #4. Stay Up to Date

How to Teach Digital Marketing to High School Students (4)

Digital marketing literally changes every day — and sometimes more often than that!

That means it’s crucial for you to stay up-to-date with your lessons.

You can do this by keeping up with some of the digital marketing industry’s most reputable publications.

Those include:

These resources are like the New York Times and Washington Post of digital marketing news. If something happens — or if someone thinks of something new — this is where they’ll talk about it.

As a result, this will ensure your students learn about cutting-edge ideas that may not have existed a year before.

However, it’s smart to stay out of the nitty-gritty details. Otherwise, you’ll have to change your curriculum from year to year.

If you want to make a curriculum that’ll be relevant for two or three years, don’t dive into the individual strategies in-depth.

Instead, you can just mention that they exist and leave it to the students to do any additional research.

(Or, better yet, assign it as homework!)

Still, digital marketing is a very new concept. So how can you contextualize it in terms of what’s different?

The best way is to compare digital marketing to traditional marketing.

Step #5. Compare Digital Marketing to Traditional Marketing

How to Teach Digital Marketing to High School Students (5)

Comparing digital marketing and traditional marketing is crucial to establishing their understanding of both.

In a nutshell, this entails comparing a Google search to a television commercial.

You can hit on a couple other major points, too. Those may include:

  1. Digital marketing brings people to a company; traditional marketing makes a company reach out to people
  2. Digital marketing has a much higher ROI than traditional marketing, generally speaking
  3. Digital marketing takes place over the Internet; traditional marketing takes place over televisions, radios, etc.
  4. Digital marketing aims to help someone solve a problem; traditional marketing interrupts someone’s daily life
  5. Digital marketing is naturally engaging since it answers a question; traditional marketing is unengaging since it stops someone from enjoying something they like


There are more differences than just these five. But by understanding these, your students will be able to identify digital marketing at a glance.

With all of this in mind, how can you start teaching digital marketing?

The answer lies in teaching marketing itself!

Start Teaching Digital Marketing by Covering the Principles of Marketing

How to Teach Digital Marketing to High School Students (6)

Whether you want to teach digital or traditional marketing, students need to learn the foundations before they learn the nuances.

If you’re running into that problem, Business&ITCenter21 is your answer!

Business&ITCenter21 is a digital curriculum with a built-in learning management system (LMS), complete with ready-made lessons, engaging assessments, and even automatic grading.

With all of those resources in your classroom, you can start teaching marketing — especially the principles of marketing — in no time.

Is Business&ITCenter21 right for your digital marketing curriculum?

Find out for yourself by checking out our marketing module!

How to Teach Digital Marketing to High School Students (7)

How to Teach Digital Marketing to High School Students (2024)

FAQs

How do you teach marketing to high school students? ›

Great Ways to Teach Students about Marketing
  1. Slogan/jingle making. What better way to create a fun atmosphere inside the classroom than to initiate an activity that involves slogan or jingle making. ...
  2. Turning the old into the new. ...
  3. Making commercials and recording radio promos. ...
  4. Product implementation.

What are the 3 most important things in digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What are the important lessons in digital marketing? ›

  • 20 Marketing Lessons Learned In 20 Years Of Digital Marketing. ...
  • Internet Marketing is the Best Business Opportunity Ever. ...
  • You Should Think Outside the Box. ...
  • Laser-Like Focus Gets Results. ...
  • Don't Be a Dinosaur. ...
  • Technology Changes, but People Stay the Same. ...
  • Quality Always Wins in the End. ...
  • Relationships Are Everything.
9 Aug 2022

What are the 10 steps to creating a digital marketing strategy? ›

How to create a digital marketing strategy in 10 steps
  1. Step 1: Create a customer persona. ...
  2. Step 2: Identify your goals and tools. ...
  3. Step 3: Focus on blogging. ...
  4. Step 4: Evaluate existing digital marketing channels. ...
  5. Step 5: Automate marketing. ...
  6. Step 6: Nail mobile optimization. ...
  7. Step 7: Make it easy for customers to reach you.
6 Sept 2022

How do you teach digital marketing to high school students? ›

There are five steps to teach digital marketing in high school:
  1. Discuss why digital marketing is important.
  2. Introduce the principles of marketing.
  3. Cover digital marketing strategies.
  4. Stay up to date.
  5. Compare digital marketing to traditional marketing.
28 Jun 2018

How do you teach marketing effectively? ›

HOW TO TEACH A MARKETING COURSE: 5 Tips From ... - YouTube

What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the 5 benefits of digital marketing? ›

Top Advantages of Digital Marketing
  • Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. ...
  • Local Reach. ...
  • Lower Cost. ...
  • Easy to Learn. ...
  • Effective Targeting. ...
  • Multiple Strategies. ...
  • Multiple Content Types. ...
  • Increased Engagement.
18 Oct 2022

Which digital marketing strategy is best? ›

5 Most Effective Digital Marketing Techniques
  • Paid Search Advertising. This could be anything from media buys to display ads. ...
  • Email Marketing. Email marketing is still considered one of the most powerful advertising media on the Internet. ...
  • Search Engine Optimization (SEO) ...
  • Social Media Marketing. ...
  • Video Marketing.

What should I learn first in digital marketing? ›

Here are the top 17 ways to learn digital marketing
  • Start your own blog.
  • Enroll in paid digital marketing courses.
  • Read digital marketing books.
  • Read digital marketing blogs.
  • Watch videos on YouTube.
  • Do an internship.
  • Follow influencers on social media.
  • Listen to a digital marketing podcast.

Which digital marketing is best for beginners? ›

Strategies for Beginners in Digital Marketing
  • Get on-the-job experience. Once you've decided on an initial focus area, put yourself out there. ...
  • Learn as much as you can. ...
  • 2) Search Engine Marketing (SEM): ...
  • 3) Email Marketing: ...
  • 6) Content Marketing. ...
  • 7) Social Media Marketing.

What is digital marketing explain with examples? ›

Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.

How do I formulate a digital marketing strategy? ›

Here's how to create a solid digital marketing strategy:
  1. Explore the landscape and analyze your results. ...
  2. Map out your strategy. ...
  3. Define your target audience. ...
  4. Build your content strategy. ...
  5. Choose your channels and tactics. ...
  6. Set key performance indicators and benchmarks. ...
  7. Execute with best practices. ...
  8. Analyze and adjust.
25 Feb 2021

What's a digital marketing strategy? ›

What is digital marketing strategy? A digital marketing strategy is a plan for establishing an internet presence through online channels such as organic search, social media, paid ads, and other web-based mediums such as your website.

What is a digital strategy plan? ›

What is a digital strategy? A digital strategy is a written plan that clarifies your online goals and helps you put the right technology and processes in place to achieve these goals. Your online goals relate to your overall marketing objectives and what you want your business to achieve online.

How can a student start digital marketing? ›

10 Steps to Start a Successful Digital Marketing Career
  1. Get to know the basics of digital marketing.
  2. Start your own website.
  3. Become an SEO Expert.
  4. Get a Google Ads Certification.
  5. Master Facebook Ads Advertising.
  6. Become an expert in Google Analytics.
  7. Get a digital marketing job as a freelancer.
  8. Get a real internship.

What do you do in marketing class in high school? ›

This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics. Students will learn about marketing plans and strategies businesses use to market their products.

How can a student do digital marketing? ›

Social Media Marketing

If you are a student, you most likely do too. You most likely have a Facebook, Instagram, or Twitter account. You can use your knowledge of social media to promote brands and earn by working at home. You can post regular interesting content on a brand's social media page on their behalf.

How do you explain marketing to students? ›

“Marketing is getting people to know who you are, getting them to like you, and getting them to buy something from you.”

What are the 10 marketing activities? ›

Here are common marketing activities you can use in your promotional efforts:
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What do you teach in a marketing class? ›

Students will form an understanding of the many facets of marketing, some of which are consumer interaction; the pricing and promotion of goods; branding; supply and demand; global marketing; effective communication; and strategy.

Which type of digital marketing is best 2022? ›

Top 10 Digital Marketing 2022 – Explained
  • Content Marketing. ...
  • Search Engine Marketing (SEM) ...
  • Social Media Marketing. ...
  • Influencer Marketing. ...
  • Email Marketing. ...
  • Mobile Marketing. ...
  • Affiliate Marketing. ...
  • Augmented Reality and Virtual Reality Marketing.
15 Sept 2021

What is the most common digital marketing? ›

The 8 Most Popular Types of Digital Marketing
  • Pay-Per-Click (PPC)
  • Search Engine Optimization (SEO)
  • Social Media Marketing.
  • Content Marketing.
  • Email Marketing.
  • Influencer Marketing.
  • Mobile Marketing.
  • Viral Marketing.
30 Jun 2021

What is digital marketing in easy words? ›

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What makes digital marketing so powerful? ›

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

What are disadvantages of digital marketing? ›

Disadvantages of Online Marketing
  • Time consumption. The biggest demerit of online marketing is its time-consuming nature. ...
  • Security and privacy issues. ...
  • Inaccessibility. ...
  • Reliance on technology. ...
  • Technological issues. ...
  • Global competition. ...
  • Maintenance Cost. ...
  • Facing negative feedback and reviews.
1 Jun 2022

What kind of marketing is most successful? ›

Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales. And it's not hard to understand why when more than 2.8 billion people use social media platforms. That's approximately 37% of the world's population!

How many digital marketing channels are there? ›

12 digital marketing channels
  • Content marketing. ...
  • Search engine optimization (SEO) ...
  • Email marketing. ...
  • Social media marketing. ...
  • Video marketing. ...
  • Pay-per-click advertising (PPC) ...
  • Affiliate marketing. ...
  • Influencer marketing.
3 Jun 2022

What are digital best practices? ›

Digital Marketing Best Practices
  • 1) Identify the Target Audience. ...
  • 2) Develop a Content Marketing Strategy. ...
  • 3) Build Relevant Content. ...
  • 4) Incorporate SEO Tactics. ...
  • 5) Try Omnichannel Marketing. ...
  • 6) Use Accurate Data. ...
  • 7) Employ Email Campaigns. ...
  • 8) Utilize Chatbots.

Is digital marketing difficult to learn? ›

Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.

Can you teach yourself digital marketing? ›

Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not the same. Here's something to help you out a little. If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes.

How can I get into digital marketing without experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
20 May 2022

How do I know if digital marketing is right for me? ›

However, digital marketing isn't for everybody. Some of the most important qualities of successful digital marketers include being analytical but also creative, having excellent communication skills, and being able to spot trends and new movements.

Does digital marketing require coding? ›

While programming languages skill is a value addition, a digital marketing professional does not need to know coding/programming languages.

Who is the father of digital marketing? ›

The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.

What is digital marketing real life examples? ›

Examples of digital marketing include:
  • Social Media Marketing (SMM)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing.
  • Marketing Automation.
  • Digital Advertising.
  • Content Marketing.
17 May 2021

Which is the first step in initial digital marketing? ›

Define your brand

The first step to driving success with your digital marketing plan is defining your brand. It's important to know the ins and outs of your brand, so you can sell it to your audience. Define what is unique about your business.

What are the 4 types of marketing strategies? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What are the current digital marketing trends? ›

To outline briefly, the top 10 digital marketing trends for 2022 and beyond are: Using short-form, vertical videos. Cookie-less marketing and working with first party data. AI content-writing tools.

What is a digital marketing funnel? ›

In digital marketing, demand generation brings prospects to your website. Once they're there, the series of pages they visit, in a single session or multiple sessions, determine their likelihood of converting into customers. This entire process is known as the digital marketing funnel.

Who are the target audience for digital marketing? ›

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

How do I run a successful digital marketing campaign? ›

11 Steps to Building a Results Focused Digital Marketing Campaign
  1. Define your goals.
  2. Define Your Target Market.
  3. Develop Personas.
  4. Define Your Budget.
  5. Choose The Channels You Want to Use.
  6. Do Keyword Research for SEO and PPC.
  7. Set up Ads on Social Media Platforms.
  8. Manage Your Social Media Profiles.
16 Jun 2022

What do you do in marketing class in high school? ›

This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics. Students will learn about marketing plans and strategies businesses use to market their products.

What is marketing for high school? ›

Marketing education is a program designed to prepare secondary and postsecondary students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer.

What are the marketing strategies for schools? ›

  • Redesign Your Website.
  • Improve Your Search Engine Strategy.
  • Build Email Workflows.
  • Start a School Blog.
  • Create Your First Content Offer.
  • Invest in Consistent, Meaningful Social Media Ads.
  • Consolidate Your Social Media Accounts.
  • Invest More Time and Resources into Video.

What subjects are needed for marketing in high school? ›

Digital Marketing courses do not have specific high school subject requirements. While some subjects can be helpful, like business studies, they are not a prerequisite for studying a marketing course.

How do you market your students? ›

The 7 Best Marketing Strategies to Reach College Students
  1. 1.1 1 Free Trials & Samples.
  2. 1.2 2 Special Campaigns & Discounts.
  3. 1.3 3 Be Creative.
  4. 1.4 4 Implement Social Media Platforms.
  5. 1.5 5 Collaborate With Influencers.
  6. 1.6 6 Organize Various Competitions.
  7. 1.7 7 Use College Student Ambassadors For Promotion.
1 Aug 2022

Why should I take marketing in high school? ›

High school students who gravitate toward marketing and advertising careers open themselves up to exciting opportunities in the business world. Taking classes in these subjects and related fields gives students a strong foundation for future college coursework.

How do you promote product among students? ›

How to Market to College Students: The Ultimate Guide
  1. Get mobile.
  2. Reach out on social media.
  3. Be creative with your content.
  4. Find student ambassadors.
  5. Hold contests and giveaways.
  6. Stand for something.
  7. Be a part of on-campus events.
13 Nov 2020

How can I design a brand that attracts and appeals to a high school audience? ›

8 Tips to Make Your Brand Appeal to a Younger Audience
  1. If you brand them while they're young, they'll be your clients forever. ...
  2. Focus on Brand Personality. ...
  3. Embrace Design. ...
  4. Remember PR. ...
  5. Be Innovative. ...
  6. Get on Their Platforms. ...
  7. Sponsor Youth Events. ...
  8. Engage in Philanthropy.
21 Feb 2017

What are the 5 marketing strategies? ›

The 5 P's of marketing are part of what is often referred to as a “marketing mix”. A marketing mix is the actions brands take to market their products and services by using a specific framework with the five biggest components of successful marketing: product, place, price, promotion, and people.

Why digital marketing is important for educational institutions? ›

Digital marketing enables the educational institutions to make use of the power of social media. Various social media sites can be used to share the information with a global audience. This information can be shared in the form of pictures as well as videos.

What is the best way to advertise to teenagers? ›

Create videos that are engaging, are in line with teen-important issues, are trendy, and are shareable. You can also advertise your product or business on music platforms, such as Pandora. Perhaps the most successful way to market your brand to teenagers, though, is through Facebook.

How do advertisers target teenagers? ›

Targeted ads are meant to appeal very specifically to individual users. That means, for example, that a teen who is struggling with concerns over their weight could be targeted with weight loss ads, possibly encouraging unhealthy dieting or disordered eating in a teen with self-esteem issues.

What Colours attract teenagers? ›

Red, purple, bold blues and citrus greens are popular with the teen set, though black may still remain a steadfast favourite because it's seen as 'cool'. Pops of bright colour can be used alongside black to lift the mood and create personality or switch completely to grey tones.

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