These Companies Have The Best Customer Service (2023)

Which companies have the best customer service? The short answer: supermarkets, restaurants, and car manufacturers.

But the long answer is fascinating, and you'll want to stick around for it. Most experts I know eventually turn to the authoritative American Customer Satisfaction Index (ACSI), which publishes its scorecard by industry category, for a response. But since its inception almost a quarter century ago, the ACSI has never shared a list for all of its companies.

Until now.

ACSI is the only national cross-industry measure of customer satisfaction in the United States. It ranks companies within their industry based on customer evaluations of the quality of goods and services purchased in America and produced by domestic and foreign firms with substantial U.S. market shares.

But top 20 lists, and "best of" compilations? No.

So I asked David VanAmburg, the ACSI's managing director, and Forrest Morgeson, its director of research, if they would consider developing a list of the 20 companies that have the best customer service exclusively for Forbes. They agreed.

ACSI took three years of data and ranked the best companies in their index. Scroll to the bottom of this story for details on their methodology and a quick introduction.

Which companies have the best customer service? Here's the authoritative list

Here's the ACSI list that answers the question: Which companies have the best customer service? I've included their industry category, score, a commentary from VanAmburg and Morgeson, a testimonial from a real customer they surveyed, and the company's claim to fame.

Michael Nagle/Bloomberg

1. Chick-fil-A

Category: Limited-Service Restaurant

Score: 86.0

ACSI commentary: "Chick-fil-A seems to have the recipe for great customer experiences with its more focused menu and great service."

Customers say: "The professionalism and courtesy of the Chick-fil-A staff are far superior to any other chain restaurant I've frequented."

Claim to fame: Its employees were rated the most polite in their industry category. When it comes to companies that have the best customer service, Chick-fil-a can't fly any higher.

Francis Specker/Bloomberg News

2. Trader Joe's

Category: Supermarkets

ACSI Score: 85.4

ACSI commentary: "From its private label staples to its organic produce, Trader Joe's has carved out a niche that has propelled its rapid growth."

Customers say: "From the selection of products that you can only get there to the quality of service you can get nowhere else they're always my first choice. Trader Joe's products are the standard by which I measure other stores."

Claim to fame: It's one of America's top employers, according to, ahem, us.

Daniel Acker/Bloomberg

3. Aldi

Category: Supermarkets

ACSI Score: 85.0

ACSI commentary: "Like its subsidiary Trader Joe's, Aldi's no-frills approach seems to connect with consumers and has fueled rapid growth over the past decade."

Customers say: "Aldi has everything I need at the lowest prices in a small area that feels like a Mom and Pop store. I love the personal feel of the store combined with the high quality and low prices every day."

Claim to fame: ALDI is big here, but their customer service reputation is even bigger in the UK, where it nabbed the top spot in a recent survey.

Bess Adler/Bloomberg

(Video) Customer Service Lessons From the Best Unknown Companies

4. Amazon

Category: Internet Retail

ACSI Score: 84.8

ACSI commentary: "The world's largest internet retailer has mastered a combination of value, satisfaction, and delivery efficiency that consumers love."

Customers say: "Infinite variety on one site without having to search multiple brands and companies online."

Claim to fame: A few years ago, ForeSee ranked Amazon highest in overall customer satisfaction in its survey with a score of 90, the highest ever recorded by the firm.

5. Lexus

Category: Automobiles

ACSI Score: 84.6

ACSI commentary: "Toyota's Lexus brand has been a perennial leader among not just automakers, but luxury brands around the world."

Customers say: "It makes me feel pampered because it's so comfortable and well designed and I love driving it."

Claim to fame: J.D. Power has repeatedly recognized Lexus for its outstanding customer service.

Callaghan O'Hare/Bloomberg

6. Costco Wholesale

Category: Dept. & Discount Stores

ACSI Score: 84.4

ACSI commentary: "Maybe it’s the low prices, the liberal return policy, or the delicious free samples, but customers love Costco."

Customers say: "The prices are unbeatable and Kirkland is a very reliable brand."

Claim to fame: Costco has numerous service awards and a service-centric corporate culture.

Dania Maxwell/Bloomberg

7. HEB Grocery

Category: Supermarkets

ACSI Score: 84.4

ACSI commentary: "A regional supermarket serving Texas, HEB has quietly become one of the biggest and most popular private grocers in the United States."

Customers say: "They have the best quality and the best assortment of fresh produce and often excellent sale prices on them so I can serve my family the most nourishing food."

Claim to fame: Look at all these awards and recognitions. Not bad for a regional grocery chain.

Michael Nagle/Bloomberg

8. Toyota

Category: Automobiles

ACSI Score: 84.4

(Video) These Companies are Doing Customer Experience Right

ACSI commentary: "Despite a spate of recent large recalls, the world's second-largest automaker remains a favorite with owners."

Customers say: "The great gas mileage and great acceleration for a hybrid car."

Claim to fame: That's quite a collection of awards, Toyota.

Krisztian Bocsi/Bloomberg

9. Publix

Category: Supermarkets

ACSI Score: 84.3

ACSI commentary: "Employee-owned and long a leader in ACSI, Publix keeps its customers in the southern United States happy."

Customers say: "The people that work there. They make shopping a pleasure!"

Claim to fame: Like the previous two winners, Publix collects awards like they're stamps. Nice hobby.

Photo by Daniel LEAL-OLIVAS / AFP)

10. Wegmans Food Markets

Category: Supermarkets

ACSI Score: 84.2

ACSI commentary: "A smaller regional supermarket like HEB, Wegmans makes grocery purchasers in the northeast U.S. happy."

Customers say: "The brightness and decorations in the store. It is a very welcoming place."

Claim to fame: It's a great place to work, according to, um, another publication.

Akio Kon/Bloomberg

11. Subaru

Category: Automobiles

ACSI Score: 83.9

ACSI commentary: "The safety-focused carmaker has spun its popularity with customers into record U.S. sales in recent years."

Customers say: "That it's just an all-around good safe car and goes great in the winter season."

Claim to fame: Kelley Blue Book named Subaru the "most trusted" car brand for 2018.

Krisztian Bocsi/Bloomberg

12. Google

Category: Internet Search Engines

ACSI Score: 83.6

ACSI commentary: "Still just a simple white page with a box, Google has turned efficiency and ease of internet searches into one of the world's largest companies."

Customers say: "They always have the most accurate results."

Claim to fame: Highly ranked on Glassdoor's best places to work survey.

(Video) Poor vs Great Customer Service

AP Photo/Jenny Kane

13. Apple

Category: Personal Computers

ACSI Score: 83.3

ACSI commentary: "While its iPhone products propel its growth, Apple's personal computers are still loved by customers."

Customers say: "The excellent software is not hampered with viruses like other operating systems."

Claim to fame: One word -- iPhone.

Gilles Sabri/Bloomberg

14. L Brands

Category: Specialty Retail

ACSI Score: 83.3

ACSI commentary: "With more than $10 billion in annual revenue, L Brands portfolio of stores are not a "secret" anymore, and customers like them."

Customers say: "I have a scent and product for every mood."

Claim to fame: Parent company of Victoria's Secret.

SeongJoon Cho/Bloomberg

15. LG

Category: Household Appliances

ACSI Score: 83.3

ACSI commentary: "Household appliances may not be exciting, but LG's quality and value make it a winner with customers."

Customers say: "I have never had a problem with either of my new LG washer and dryer. I have no complaints."

Claim to fame: Its products receive awards for innovation year after year.

Matthew Staver/Bloomberg

16. Texas Roadhouse

Category: Full-Service Restaurant

ACSI Score: 82.3

ACSI commentary: "Good steaks, good service, and free peanuts make Texas Roadhouse a winner for its customers."

Customers say: "The value for the meats is like no other steakhouse. I always feel like I am getting my money's worth every trip."

Claim to fame: Scroll to the bottom of this list for all the awards.

Luke Sharrett for Bloomberg

(Video) 10 Best Customer Service Experiences

17. Cracker Barrel

Category: Full-Service Restaurant

ACSI Score: 82.3

ACSI commentary: "Simple, traditional American recipes and low prices make Cracker Barrel a favorite."

Customers say: "Cracker Barrel is the closest thing to Grandma and Mom's recipe that I've found. Our entire family loves Cracker Barrel because of that reason."

Claim to fame: Won the Chain Restaurant Consumers’ Choice Award three years in a row.

Scott Eells/Bloomberg

18. Thrivent Financial

Category: Life Insurance

ACSI Score: 82.0

ACSI Commentary: “A not-for-profit life insurer with a reputation for corporate social responsibility that appears to extend to its customers.”

Customers say: "They actually care about the customer's needs."

Claim to fame: Named one of the world's most ethical companies last year.

Christopher Lee/Bloomberg

19. FedEx

Category: Consumer Shipping

ACSI Score: 82.0

ACSI Commentary: "Its rapid delivery and easy package tracking make FedEx customers satisfied."

Customers say: "The very happy person with a big smile who delivers my parcels. Very sweet."

Claim to fame: Recipient of multiple international customer service awards, including the Ruban d’Honneur award for outstanding customer focus.

Daniel Acker/Bloomberg

20. Daimler - Mercedes Benz

Category: Automobiles

ACSI Score: 81.8

ACSI Commentary: "A name synonymous with luxury, Mercedes is typically at or near the top of the automakers in ACSI measurement."

Customers say: "It drives like a dream."

Claim to fame: With cars like that, no wonder it has so many awards.

How they drew up a list of companies that have the best customer service

As promised, here's a little more on ACSI's rigorous methodology and how theyanswered the question of which companies have the best customer service. The researchers used data for all companies from 2015 to 2017 to rank the companies. These rankings were compiled year-by-year based on a company’s performance on customer satisfaction, along with consumer perceptions of service quality, value, and brand loyalty. ACSI excluded pure-product companies, such as those that manufacture nondurable goods.

"A company had to appear in the top 25 for two of the three years to be included in the final rankings," says Morgeson. "Those meeting this criterion then had their blended score on the variables mentioned above averaged across the three years, resulting in a final ranking for the three-year period."

Who am I to say which companies have the best customer service?

Where are my manners? I almost forgot to tell you who I am. I've covered customer service for decades as a consumer advocate. I've founded three nonprofit organizations, including Elliott Advocacy, which empowers consumers to solve their problems and helps those who can't. My site maintains the largest database of executive customer service contacts in the world. I've also written several books on customer service.

I write a weekly nationally syndicated column about customer service for consumers. My mission at Forbes is to cover service from the customer perspective. We already have several terrific contributors who write about it from a business point of view.

I'm excited to hear from you as we take this adventure through Consumerland together. Naming which companies have the best customer service is just the start. If you have any story ideas, comments, complaints, or news tips -- or if you just want to send me a lengthy email lamenting the death of customer service in America -- I'd love to hear from you. You can email me at or you can get help with any customer service issue on my consumer advocacy site.


What is a good customer service best answer? ›

What is great customer service? Great customer service means following best practices like valuing customers' time, having a pleasant attitude, and providing knowledgeable and resourceful resources, but that you also take things a step further to exceed — rather than just meet — expectations.

What company has the best customer support? ›

Our priorities shifted in 2021, and these companies were best able to leverage that shift into a great customer experience by providing the best customer service:
  • Viking Cruises: Customer Service Score – 9.2 out of 10.
  • USAA: Customer Service Score – 9.16 out of 10.
  • Waldorf Astoria: Customer Service Score – 9.12 out of 10.
4 Jan 2022

How do you answer good customer service examples? ›

Example answers

'For me, good customer service means constantly surprising the customer by exceeding their expectations. It means doing more than the bare minimum to keep the customer happy, and always being willing to go that extra mile to ensure their satisfaction.

What is excellent customer service examples? ›

12 examples of good customer service
  • Add a personal touch.
  • Be transparent and educate customers.
  • Respond quickly to all customer feedback.
  • Use creative and unexpected return policies.
  • Find a workaround when items are out of stock.
  • Build a connection with local shoppers.
  • Remember and reward repeat customers.
4 Jun 2021

What makes a great customer service? ›

The key to good customer service is building good relationships with your customers. Thanking the customer and promoting a positive, helpful and friendly environment will ensure they leave with a great impression. A happy customer will return often and is likely to spend more.

What does excellent customer service mean to you interview question? ›

“Good customer service means consistently exceeding customer expectations and going out of your way to help people solve their problems.

What is a good customer service interview question? ›

General and Common Customer Service Interview Questions

What does good customer service mean to you? What's the best customer service you've ever received? What do you consider to be the most important skills when providing customer service? How do you ensure you maintain good communication with every customer?

Can you give an example of when you have delivered excellent customer service? ›

I spoke to my manager to determine our options and my manager gave me the approval to give the guests an available room. I also offered the guests free room service for the inconvenience of having to wait for a hotel room. The guests were so satisfied that they left a glowing review online after their stay."

What exceptional customer service means to you? ›

Excellent customer service involves going the extra mile to make a customer happy and satisfied with the company's products or service. It also means providing service to a customer in a timely, pleasant manner. Superb communication and problem resolution skills are equally important.

How would you describe your customer service skills? ›

You want to describe your customer service skills in terms of your ability to do four things: analyze the situation, listen effectively, communicate clearly, and problem-solve. Customer service skills can mean different things depending on the context.

How would you describe a time you provided excellent customer service answer? ›

The interviewer wants to know that your definition of excellent customer service exceeds minimal expectations. You could talk about a time when you calmed an upset customer or went above the expectations of your role to make a customer want to return.

How do you show good customer service skills in an interview? ›

Staying Positive in Tough Situations

In the interview, ask how candidates have dealt with difficult customers – and listen for attitude. Extroverted people who tend to be friendly and engaging with strong communication skills and empathetic listening skills are generally well suited for this role, Lopes says.

What do you say to a satisfied customer? ›

Here are some other examples of statements which serve this purpose.
  • “I'd be delighted to help” ...
  • “Absolutely, I'd be happy to assist you with that today” ...
  • “Let's see what we can do…” ...
  • “That's a good question…” ...
  • “I would be more than happy to…” ...
  • “This is a very popular item”
9 May 2017

How do you attract customers with words? ›

20 Marketing Phrases to Attract Customers and Increase ROI
  1. Beautiful in Its Simplicity. ...
  2. Artistically Inspired. ...
  3. Enhance Your Life. ...
  4. Enhance Your Beauty. ...
  5. Looks so Good on the Outside, It'll Make You Feel Good Inside. ...
  6. Never Looked so Good. ...
  7. Simply Awesome. ...
  8. Perfect From Beginning to End.
23 Nov 2020

What is customer satisfaction quotes? ›

Customer satisfaction quotes
  • #1 “If you're competitor-focused, you have to wait until there is a competitor doing something. ...
  • #3 "The basics of business is to stay as close as possible to your customers—understand their behavior, their preferences, their purchasing patterns, etc." - Indra Nooyi.

How do you write a good customer service review? ›

Table of contents
  1. Provide useful, constructive feedback.
  2. Talk about a range of elements, including customer service.
  3. Be detailed, specific, and honest.
  4. Leave out links and personal information.
  5. Keep it civil and friendly.
  6. Feel free to update your review if needed.
  7. Check you've got the right domain name or company.

What makes a good customer experience? ›

In short, good customer experience can be achieved if you: Make listening to customers a top priority across the business. Use customer feedback to develop an in-depth understanding of your customers. Implement a system to help you collect feedback, analyze it, and act on it regularly.

What's the difference between good and great customer service? ›

Resolving Problems the First Time

What's the difference between good vs great customer service when it comes to dissatisfied clients? Good customer service reps will get the problem solved eventually. Great customer service reps will get it solved immediately, doing everything they can to remedy the problem at hand.

What are the 7 qualities of good customer service? ›

7 Must-Have Qualities of a Stellar Customer Service Rep
  • Problem-Solving Skills. The number one skill you need to excel in for good customer service is problem-solving. ...
  • Clear Communication. ...
  • Friendly Attitude. ...
  • Empathy. ...
  • Business Acumen. ...
  • Product/Service Knowledge. ...
  • Strong Time Management.

What are 3 important qualities of customer service? ›

Essentially, the 3 important qualities of customer service center around three “p”s: professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track.

What can you contribute to this company customer service? ›

How to answer "What can you contribute to this company?"
  • Provide concrete examples from your past. ...
  • Discuss your skills. ...
  • Demonstrate how your skills fit with this specific company. ...
  • Support your answers with data.

What are your strengths in customer service? ›

A key strength in a customer service position is that of patience. You may be dealing with people who are lost, angry, frustrated, have multiple questions and expect you to be able to solve all of their problems. Demonstrate your ability to be a calming force in your response to this query.

Why is Apple's customer service good? ›

Concerns that getting an answer from the company might be difficult if the product doesn't work properly also come into play. Apple neutralizes this anxiety through its customer service, letting clients know that for any product they buy, they'll receive the support they need to its fullest.

What company has the best customer service in Nigeria and why? ›

Julius Berger-AFP Wins 2021 'Best Customer Experience Company in Nigeria' Award – THISDAYLIVE.

Is Amazon's customer service good? ›

Numerous reviews and assessments associated with Amazon's customer service remain on the internet. The cumulative summary from all these evaluations and appraisals reveals that the degree or standard of the help the company provides to its clients is exceptionally high.

Which country has the best customer service? ›

Top 10 Countries for Customer Satisfaction
  • USA – 95.6%
  • Canada – 95.8%
  • UK – 96.2%
  • China – 80.3%
  • India – 83.4%
  • New Zealand – 96.3%
  • Australia – 95.5%
  • Belgium – 97.8%
16 Jan 2017

Why is customer service important? ›

They are responsible for representing your brand when interacting with potential buyers. Customer service can break a company's chance to turn a potential customer into a loyal customer. After a positive customer service experience, 89% of consumers report they are more likely to return and make another purchase.

What is value to a customer? ›

Customer value is best defined as how much a product or service is worth to a customer. It's a measure of all the costs and benefits associated with a product or service. Examples include price, quality, and what the product or service can do for that particular person.

What is customer satisfaction? ›

Customer satisfaction is defined as a measurement that determines how happy customers are with a company's products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.

Which bank is the best in Nigeria? ›

Zenith Bank Plc has been ranked as the Number One Bank in Nigeria by Tier-1 Capital in the 2022 Top 1000 World Banks Ranking published by The Banker Magazine.

What is customer satisfaction for Amazon? ›

U.S. customer satisfaction with from 2000 to 2021 (index score)
CharacteristicACSI score (100-point scale)
9 more rows
17 Mar 2022

How can you provide a positive customer experience Amazon delivery? ›

7 Positive Customer Service Tips for Amazon Sellers
  1. Phrase Positively. Poor phrasing can instantly destroy a customer relationship. ...
  2. Kill Repetitive Tasks. ...
  3. Be Enthusiastic! ...
  4. Lower Anxiety with an Autoresponder. ...
  5. Smile on the Phone. ...
  6. Be Empathetic and Sincere. ...
  7. Focus. ...
  8. About Channel Reply.
24 Sept 2020

How can I improve Amazon customer service? ›

How to Improve Amazon Customer Satisfaction
  1. Follow the Amazon Rules. ...
  2. Improve Order Fulfillment Process. ...
  3. Improve Customer Service. ...
  4. Monitor and Manage all Feedback Factors. ...
  5. Tackle the Negative Feedback.

What is the best service in the world? ›

The 8 best customer service companies
  1. Trader Joe's. Trader Joe's has a cult following for a reason. ...
  2. Rackspace. Rackspace, a cloud infrastructure company, anchors its premium prices with top-notch solutions and even better service. ...
  3. Ritz-Carlton. ...
  4. Wistia. ...
  5. CVS. ...
  6. Buffer. ...
  7. JetBlue. ...
  8. StudioPress.
8 Sept 2020


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