Top 6 Countries for Digital Marketing Professionals to Work in (2023)

Top 6 Countries for Digital Marketing Professionals to Work in (1)

The online world has become a medium for people’s everyday tasks, from accessing information to banking. With over 4.66 billion internet users, companies take advantage of this fact to effectively market their services and products. As a result, the demand for digital marketers is also increasing.

However, not all countries need as many digital marketers as others do. One factor that drives the demand for such professionals is the rate of internet usage. For example, 93% of the entire North American population access the internet regularly while there are only 43% in Africa. This implies that North America needs more digital marketers than Africa does.

As a digital marketing professional, you need to know where in the world your skills are needed. You need to focus your efforts on the right audience, service, or product. Because of this, we compiled the best countries you can go to start your job as a digital marketer.


The USA is one of the countries with the highest job opportunities. Home to big corporations like Google, Apple, and Microsoft, you’ll never run out of marketing opportunities in the US. Additionally, it is also one of the highest-paying countries when it comes to digital marketers. As of January 2022, the average base salary for marketers in the US is $50,676 annually.

On the downside, the cost of living is high and it is considered as one of the most expensive countries to live in. Additionally, before you can work in the US, you need to be a permanent resident in the country.

Citizenship by investment in other countries offers you the fastest way to become a permanent resident. However, it’s not the case in the US. One of the requirements of applying for citizenship by investment is to undergo the process of naturalization. This is in addition to getting a green card that takes three to five years.

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Being a digital marketer in Portugal, you can get as much as €19,995 ($22,930) annually. If you already spent 10-19 years as a digital marketing specialist in the country, you can earn as much as €30,000 ($34,404) annually.

Aside from these, you can get dual citizenship by investment in Portugal. This makes it easier for you to migrate to the country should the need arise. It has one of the fastest citizenship by investment programs, which only takes 3 to 6 months of processing.

This is called Golden Visa and it grants you a way to become a permanent resident after staying there for five years. To get such a visa, you need to acquire real estate worth €500,000. Or you can invest €350,000 in an urban generating area property.

Getting a second passport in Portugal means you can have visa-free travel to Schengen in Europe. You are also eligible to access free health care and educational opportunities from prestigious institutions. Additionally, you can work in Portugal and in other countries within the EU without the need for a work permit.

By availing EU citizenship by investment, you can live and work in countries like Ireland, Malta, and Spain. Aside from Portugal, these countries also have excellent digital marketing career opportunities for you.

Most importantly, it is relatively affordable to live in Portugal than in any country in Europe. Living in Lisbon, Portugal by yourself can cost you €1,640 (about $1,880 in conversion). This is cheaper than in 83% of cities in Europe and in 57% of cities in the world.

However, one of the disadvantages of working in Portugal is that you need to learn their language. While you can converse in English on the street, you need to speak Portuguese in government agencies. Additionally, you can’t pay with a Visa or Mastercard anywhere in the country. So it’s best to bring cash with you all the time.

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If you want to have a better career and quality of life, then Canada is the best option for you. As an entry-level digital marketing professional, you can earn a salary of $47,500 per year. On the other hand, experienced professionals earn as much as $72,017 per year. Moreover, the employment rate in the country is 61.5%.

Going to Canada to live as a permanent resident is made easier with multiple programs. While they don’t offer investment citizenship, they have Express Entry, which is the fastest way to become a Canadian citizen.

And if you can prove yourself to be a highly-skilled digital marketer, you can apply for their Provincial Nominee Program. This way, you’ll be able to work in the country in no time.

The downside of it is that the cost of living in Canada is high. Since they provide free healthcare and education, residents pay high tax rates.


In Australia, 87% of their jobs now require employees to have strong digital skills. Furthermore, there is a need for about 156,000 digital marketers to meet the demands brought by the digital age. With extensive knowledge in digital marketing, you’ll be able to fill this digital skills gap.

Aside from that, Australia has one of the most efficient and well-regulated immigration programs. You have various alternatives for relocating to Australia, with Skilled Nominated Visa being the fastest way to do so.

The average digital marketer can earn as much as $81,910 per year, which is the highest among the list. And, with enough experience, you can get a salary of $100,007 per year.

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Some of the disadvantages of working in Australia include a high cost of living. Similar to Canada, Australia offers a unified healthcare system. This means that ex-pats can get high-quality medical care and permanent residents get free or low-cost medical care. However, you can expect to spend as much as $560 – 700 monthly.

Additionally, the affordability of houses has gone worse. In Sydney, the average property price has reached $1.3 million.


Many IT professionals in Ireland think that schools are failing to provide students with digital skills. This results in a large number of graduates with limited digital expertise. Due to a lack of training, 50% of Irish adults lack fundamental digital abilities. The digital transformation and creativity of Irish enterprises are being hampered by a shortage of skills.

One of the best things about working as a digital marketer in Ireland is that the average salary is $50,000. And if you’re experienced enough, you can earn as much as $57,000 yearly.

Additionally, it recognizes dual citizenship. This means that you can get the benefits of living in Ireland and the country you’re living in. One of these benefits includes access to an excellent healthcare system and free education.

While that is the case, it does not have the cheapest citizenship by investment. To be qualified, you are required to invest at least €1 million for three years. If you want to get the best citizenship by investment program in Europe, you will have to go to Malta. Outside of Europe, there is Dominica with the cheapest citizenship to buy.

Not to mention that it is the second most expensive country to live in. Its consumer goods and services are 34% higher than the average. This is compared to the 21% higher-than-average consumer goods and services in the UK.

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To keep up with technological advancements, there is a need to increase job opportunities for digital marketers by ninefold. The number of people using the internet in India is increasing each year. And by the end of 2022, it is expected to reach 932 million internet users in India.

That means more work opportunities for you.

Another perk of working in India is that the cost of living is cheap. There is affordable housing even in big cities that you can rent. Not to mention that the food is also inexpensive. And to make it even better, their internet service is top-notch. This makes it easier to work as a digital marketer in India.

The downside is that there are 4 additional working hours as compared to other countries. While the country has an inexpensive cost of living, an average digital marketer only earns up to INR 19,418 per month ($254).

Final Thoughts

Digital marketing specialists are one of the most in-demand professionals. Every company in all parts of the world needs a digital marketer in their team. However, there are only a few countries that provide the best working and living conditions for digital marketers.

On the other hand, enhance your digital marketing skills with experience and training. A diploma in digital marketing helps you stand out from other applicants.


Which is the best country to work in digital marketing? ›

USA. The USA is one of the countries with the highest job opportunities. Home to big corporations like Google, Apple, and Microsoft, you'll never run out of marketing opportunities in the US. Additionally, it is also one of the highest-paying countries when it comes to digital marketers.

Which country has highest salary for digital marketing? ›

4: Which are the top 10 countries with the highest digital marketing salaries?
CountryAverage Salary
6 more rows
Jul 26, 2022

Which country is the largest digital market in the world? ›

According to a June 2020 estimate, the United States was the largest digital advertising market worldwide with a spending of 134.66 billion U.S. dollars, followed by China with over 75 billion and the United Kingdom with 19 billion.

Which city is best for digital marketing jobs? ›

Major Indian cities like Delhi, Mumbai, and Bengaluru are the hubs for digital marketing recruitment. The remuneration offered to candidates varies based on the job location.

Is digital marketing in demand in USA? ›

Digital marketing is a booming industry in the USA because of one of the highest numbers of active internet users. The American market depends on online platforms leading to an increase in digital marketing job opportunities in the USA.

Which country is first in digital marketing? ›

The United Arab Emirates is one of the largest markets for digital agencies, as its market is facing a great demand for a digital marketing specialists.

Does digital marketing pay well in USA? ›

The national average salary for a Digital Marketing Manager is $1,30,392 in United States.

Who is the best digital marketer in the world? ›

The 30 Best Digital Marketers to Follow in 2021
  1. Isaac Rudansky. CEO, AdVenture Media Group. ...
  2. Oli Gardner. Unbounce Co-founder. ...
  3. Larry Kim. MobileMonkey CEO and WordStream Founder. ...
  4. Mike Allton. ...
  5. Vasil Azarov. ...
  6. Olga Andrienko. ...
  7. Mari Smith. ...
  8. Neil Patel.

What is the highest paying job in digital marketing? ›

1. Digital Marketing Manager. Digital Marketing Manager is the highest paying digital marketing job in India. The tasks of a digital marketing manager include developing multi-channel marketing strategies and deciding on the marketing campaigns for various brands in line with their product or service.

What is the fastest growing area of digital marketing today? ›

  1. Content Marketing. Content marketing is a key vehicle for search engine optimization. ...
  2. Paid Search Advertising. ...
  3. Video Marketing. ...
  4. Paid Social Media Advertising.
Sep 15, 2021

Where is the best place to have a marketing job? ›

Best Cities for Marketing Jobs in 2022
  1. New York City. It's the most populous city in the U.S. and has long been considered the birthplace of modern advertising. ...
  2. Phoenix. ...
  3. Chicago. ...
  4. Seattle. ...
  5. Austin. ...
  6. Tucson. ...
  7. Houston. ...
  8. Minneapolis.
Feb 15, 2022

Is digital marketing a good career in Dubai? ›

High salaries: Digital marketing is a well-paying field in Dubai, and professionals in this field can earn attractive salaries and benefits. Career growth opportunities: Digital marketing is a dynamic field that offers many opportunities for growth and advancement.

Which digital marketing is in demand? ›

The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

Are digital marketing jobs in demand in Canada? ›

Canadian cities such as Toronto, Ontario, Montreal, Richmond, Calgary and Vancouver are some of the places that have been experiencing an increasing demand for digital marketers. This is due to the fact that most of the big businesses in Canada are located in the bigger cities in Canada.

Is it hard to get a job as a digital marketer? ›

Getting hired in Digital Marketing should be easy. There are more open job postings than qualified candidates. With more demand for skills than supply, the market is ripe for anyone looking to get a job as a digital marketer.

Is digital marketing in demand in Europe? ›

The Most In-Demand Marketing Skill

In fact, across North America, Europe and Middle East, and Asia markets, digital marketing is currently one of the most sought-after skills among marketing professionals.

Which language is best for digital marketing? ›

Top 10 Digital Marketing Programming Languages You Should Learn in 2023
  • Python. Python is at the top of the list of digital marketing programming languages for 2023. ...
  • HTML. HTML is free! ...
  • Structured Query Language (SQL) ...
  • Java. ...
  • JavaScript. ...
  • PHP. ...
  • Ruby. ...
  • C.
Dec 22, 2022

Who is the king in digital marketing? ›

“Content is king”, a famous quote written and published by Microsoft founder Bill Gates in the year 1996. Although the quote is not new but due to the increased focus on content marketing strategies it becomes exactly relevant.

Who is the youngest digital marketer in the world? ›

Later on, his mother motivated him to pursue his career in the IT sector. The innovative ideas of Dhruvik Patel have helped many small businesses to compete in this digital era and mark their presence digitally throughout the globe. He has the expertise of over more than six years in the digital marketing field.

Can I become a millionaire as a digital marketer? ›

With proper guidance and hard work, you can have many opportunities to kick start your career as a digital marketer and become rich.

Does digital marketing pay well in Canada? ›

The average digital marketing salary in Canada is $57,502 per year or $29.49 per hour. Entry-level positions start at $45,000 per year, while most experienced workers make up to $78,147 per year.

Is digital marketing a stressful job? ›

But, like any other job, Digital Marketer can get stressful for a number of reasons. A major reason is that you have to keep up with trends, and always stay on top of the game. The Digital Marketing industry is constantly evolving – algorithms change, new platforms develop, consumers shift focus.

Which degree is best for digital marketer? ›

A bachelor's degree in marketing, advertising, communication or journalism may help lay the foundation that you will need in your role as a digital marketer.

What is the salary of digital marketer after 5 years? ›

Average Annual Salary by Experience

Digital Marketer salary in India with less than 1 year of experience to 8 years ranges from ₹ 0.3 Lakhs to ₹ 9.3 Lakhs with an average annual salary of ₹ 3 Lakhs based on 2.9k latest salaries.

How can I get high salary in digital marketing? ›

How you can get a high paying digital marketing job
  1. Get acquainted to all digital marketing skills. ...
  2. Acquire the certificates. ...
  3. Get hands on experience. ...
  4. Market yourself and keep looking for opportunities.
Jan 8, 2019

What are the top 5 Cs of digital marketing? ›

Here's a short rundown of the 5 most important C's of digital marketing: Content, creativity, consistency, communication and client customisation.

Who is the No 1 marketing company? ›

The 2020 List of Top 100 MLM Companies in the World
2020 RankCompany2019 Revenue
1AmwayUS$ 8.8 Billion
2Market AmericaUS$ 7.3 Billion
3Avon Products Inc.US$ 5.5 Billion
4HerbalifeUS$ 4.9 Billion
96 more rows

Who is the best marketing expert in the world? ›

The Top 21 Marketing Gurus to Follow
  • Eric Ries. ...
  • Gary Vaynerchuk. ...
  • Guy Kawasaki. ...
  • Tim Ferriss. ...
  • Kim Garst. ...
  • Noah Kagan. ...
  • Mark Schaefer. ...
  • Seth Godin. Seth Godin is a best-selling author of over 18 books and an active daily blogger with a popular newsletter with millions of readers that discusses different areas of digital marketing.
Jan 21, 2022

What is the hardest part of digital marketing? ›

5 current digital marketing challenges
  • A customer-centric market. ...
  • Creating engaging content. ...
  • Complying with privacy and data-sharing regulations. ...
  • Mobile-friendly approach. ...
  • Omnichannel marketing strategies.

What is the biggest trend in digital marketing for 2022? ›

Top Digital Marketing Trends of 2022
  • Influencer Marketing. Influencer marketing is the practice of using an influencer's image and goodwill to promote and advertise a brand's product or services. ...
  • Omnichannel Marketing. ...
  • Artificial Intelligence. ...
  • Video Marketing. ...
  • Long-form Content. ...
  • Social Media Shopping. ...
  • Progressive Web Pages.
Jul 14, 2022

What city is known for marketing? ›

New York City, NY

Long the center of the advertising world and the biggest city in the United States, it should come as no surprise that many of the job opportunities for marketers are in New York.

Where is the hottest job market right now? ›

Orlando, Florida, is the best city for job growth, with a 9.2% increase in jobs from 2021 to 2022, marking a return of the leisure and hospitality industry in the region. Comparatively, Las Vegas, Nevada — another hospitality hub — has the fifth-highest unemployment rate in the country at 5%

What type of marketing is most in demand? ›

7 In-Demand Digital Marketing Skills in 2023
  • Content. ...
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) ...
  • Video Marketing. ...
  • Social Media Marketing. ...
  • Data and Analytics. ...
  • Conversion Rate Optimization (CRO) ...
  • Marketing Automation. ...
  • Become a Digital Marketer.
Nov 17, 2022

Is digital marketing a good career in Germany? ›

Germany is famous for highly experienced Digital Marketing specialists and there is a great scope of Digital Marketing in Germany for advancements in the career in the country.

Which job is most in demand in Dubai? ›

The following are 10 high-demand skills employers in Dubai are looking for:
  1. Finance/Money Management Skills. ...
  2. Cybersecurity/Risk Management Skills. ...
  3. Coding/Web Development Skills. ...
  4. Administrative Skills. ...
  5. Marketing Skills. ...
  6. Social Media Marketing Skills. ...
  7. Language Skills. ...
  8. Teaching Skills.

What is the average salary of digital marketer in Dubai? ›

The average salary for Digital Marketing Specialist is AED 6,000 per month in the Dubai, United Arab Emirates Area. The average additional cash compensation for a Digital Marketing Specialist in the Dubai, United Arab Emirates Area is AED 8,500, with a range from AED 1,200 - AED 1,02,000.

What is the highest salary in digital marketing? ›

Digital Marketing Manager salary in India ranges between ₹ 3.0 Lakhs to ₹ 18.0 Lakhs with an average annual salary of ₹ 6.4 Lakhs.

Can a digital marketer Be A Millionaire? ›

With proper guidance and hard work, you can have many opportunities to kick start your career as a digital marketer and become rich.

Which digital marketing skill is best? ›

11 must-have skills of a digital marketing manager
  • Strategic thinking.
  • Data analysis.
  • Social media marketing.
  • Paid social advertising.
  • Email marketing.
  • Search engine optimization (SEO)
  • Paid search / SEA.
  • An eye for good copy.
Dec 7, 2022

Is digital marketing a hard job? ›

Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence. If you're unfamiliar with search engines, data analytics, or content management, you can expect to feel a bit overwhelmed at the beginning, especially if you are trying to learn digital marketing on your own.

How many hours do digital marketers work? ›

Working hours are typically 37 to 40 hours per week, although hours will increase during large-scale marketing campaigns and project work.


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